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Retooling an Institution's Uniqueness Online

A private four-year liberal arts college in Henniker, New Hampshire makes it easy to discover what the College offers through a dynamic and robust online experience.

Manchester, NH -- New England College (NEC) a private college focused on experiential learning and offering undergraduate, graduate and doctoral degrees, announced the completion of a new website designed and developed by SilverTech, Inc. (SilverTech), a full service national digital lifecycle agency. NEC’s current and prospective students now enjoy a new website that makes it easier to learn about the college, request information, apply and further interact with NEC.

Since 1946, NEC has experienced steady growth and has been highlighted by renewed strategic and campus planning, curriculum innovation, financial well-being, and enhanced external support. But with this continuous growth, the NEC brand experience online had become dated, fragmented and challenging. With the tremendous growth of the Internet, the opportunity to implement a fresh online journey to portray the College’s brand was required to differentiate itself from the many competitors in New England and beyond. NEC needed a modern website that was responsive to today’s mobile and social media requirements, improved speed, as well as a centralized place to govern, organize and manage content consistently.

A website is a living, breathing communication tool that must adapt and grow along each step of the user’s digital journey.

To answer that call, SilverTech designed and developed a new website with an integrated content management system (CMS) to allow the communications team to easily respond to users and update content. A website is a living, breathing communication tool that must adapt and grow along each step of the user’s digital journey. NEC now has a tool that can help them connect to current students, prospective students, and faculty in meaningful ways.

How to Create Personas

NEC.edu features improved content organization and site navigation, greater access and enhanced experience, intuitive design and brand appeal, upgraded content management, 21st century use of social media, an updated campus map, a modernized campus calendar, and is optimized for online search (SEO).

Today, NEC.edu is a valuable asset that aligns with NEC’s re-emergence as a unique and personalized education experience. “The new website parallels New England College’s education experience that is robust, thorough and engaging,” said Morgan Smith, VP, Advancement & Communications at NEC. “This is an exciting time for NEC, and we are thrilled that our new website makes it easier for students and visitors to learn about the college’s academic initiatives and excellence.

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