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Everyone on Your Marketing Team Needs Their Inbound Certification

Yes, I passed! I’m proud to say that for the next 13 months, I’m HubSpot Inbound Certified. That means I speak the language of Inbound and have mastered the “fundamentals of how to attract visitors, convert leads, close customers, and delight customers into promoters.”

It is well established that Cambridge, MA-based, HubSpot, is a thought leader in the world of digital marketing. Since 2006, HubSpot has been promoting the values of the Inbound methodology through their influential marketing blog, annual Inbound conference, and recently-launched marketing forum, Inbound.org. Whether or not you have used any of their products or tools, I’m sure you’ve read more than a few of their informative and fun digital marketing blog posts. There’s no way you’ve posted to Facebook, tweeted for your company, or launched a blog without consulting at least a few of their free resources. I know I have, and will continue to do so. So, why should you and your team take the time to get your Inbound Certification?

HubSpot's Inbound Certification is like going to digital marketing grad school, for free!

Inbound Certification is Like Going to Digital Marketing Grad School, For Free!

I have studied Social Media Marketing and Digital Marketing at the graduate level, and I can speak from experience when I say that HubSpot’s program is akin to taking a graduate level marketing class. That shouldn’t put you off, though. As evidenced by their blog, HubSpot does a great job of speaking to their audience in language that is easy to understand. There is a clear lay explanation for every buzzword and as many study guides as you could possibly need. Also, much like taking a college class online, HubSpot offers forums and even a HubSpot Academy group on Inbound.org, for you to ask questions, share what excites you, and discuss common pain points.

The program is broken down by the Inbound Methodology, Attract, Convert, Close, and Delight. In each section, you’ll find classes like, “Optimizing Your Website for Search Engines,” “The Fundamentals of Blogging,” and “Sending the Right Email to the Right Person.” Then, in each class you’ll find a video series and blog posts related to each topic. I would plan on spending at least 45-60 minutes diving into each class and absorbing the materials.

After taking all of the courses, you must pass a 60 question test to obtain your official Inbound Certification badge and certificate. You have 75 minutes to answer the questions, and you must score 75% or higher in order to pass. I highly recommend downloading the study guide and consulting your notes as you go. Don’t worry, the test is challenging, but it is not designed to trip you up. And, even if you do stumble a bit, it’s ok, you can take the test up to 3 times.

5 Reasons You Need Marketing Automation

What Does It Mean to Be Inbound Certified?

Well, you can add a cool badge to your LinkedIn profile and personal website. Your certificate is valid for 13 months after you earned it. So, it does mean you’ll have to take the test every year or so in order to keep your certification valid. But, as I’m sure you well know, there’s very little that stays the same year to year in the world of digital marketing. But that’s not all.

HubSpot has proven time and again the effectiveness of their methodology. Once you begin applying what you’ve learned to your marketing efforts, I’m sure you’ll see the rewards: more website visitors, more blog subscribers, and more leads. Imagine then, the power of having your entire marketing team Inbound Certified.

Ian Hughes, Content Marketing Strategist
Meet Ian Hughes, Content Marketing Strategist

After pursuing careers as diverse as filmmaking and professional soccer, Ian landed in the Financial Services industry where

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