HOMESTREET BANK
Services we provide:
- Discovery
- Strategy
- Persona Development
- Custom Web Development
- UI/UX Design
- Personalization Integration
- SEO
ABOUT HOMESTREET BANK
HomeStreet Bank has provided an array of financial and banking services for customers on the West Coast and Hawaii since 1931. From commercial banking to mortgage lending, HomeStreet recognizes the importance of a stellar customer experience. The bank also prides itself on being a great place to work and grow for its employees.
OUR APPROACH
HomeStreet turned to SilverTech and Progress Sitefinity to build a new site to better serve both its employees and customers. Together SilverTech and HomeStreet identified a list of issues with its old site. An extensive and in-depth discovery session by SilverTech’s expert strategists revealed areas for improvement and opportunity. HomeStreet’s previous platform did not allow for fast updates, quick response times or easy navigation for customers. Due to the constant need to trouble shoot and search for solutions, the site was a headache for customers and employees alike.
With a deep understanding of HomeStreet’s aspirations and target market, SilverTech’s expert strategists developed specific personas and goals for HomeStreet to focus on. With these tools at the ready and both teams on the same page, the project was underway. The new site would have more user-friendly construction and include finance, testimonial and commercial lending pages. SilverTech developers and UI/UX experts would also focus on each page’s value proposition and SEO to better benefit the brand as well as customers.
OLD SITE ISSUES
- 24-hour publishing delay
- Poor UX
- Slow load speeds
- Lack of personalization
- Production environment not compatible with QA
- Difficult to update and troubleshoot
- Outdated hosting infrastructure
THE CREATIVE
KUBERADX
In building a new site with SilverTech, the teams had to work together to decide which CMS was right for the improved site. The new CMS would need to provide enterprise-level security, audit trails, an immediate publishing cycle and a fast-moving environment. After taking an array of options into consideration, it was clear that Progress Sitefinity and SilverTech’s turnkey Saas product, KuberaDX, was the perfect solution. The KuberaDX product is built specifically for banks and features upgraded security, an easy-to-use interface, IT/IS compliance, and independent publishing and optimization. On this platform, HomeStreet is able to independently update and change its site as needed without reliance on a third party. This solution allows the project to be carried out with ease and got the final product to market faster.
RESULTS
DON'T JUST TAKE OUR WORD FOR IT
One thing we loved about the solution that we chose was the experience in banking, the fact that they had a templated version that we could easily adapt and that they could also help us influence our future growth because of their experience in banking. There are a lot of rules we need to follow to protect the consumer, so having a partner that understands those limitations is important.
