Our cup runneth over.

As a bunch of generally happy-go-lucky-glass-half-full-type people, we were overjoyed when we found out we were chosen by Life is good® to help the optimistic brand and lifestyle apparel company spread good vibes online.

When we first met Life is good, it was a fast-growing popular consumer brand that did in excess of sixty million dollars in sales each year. Not bad for a company that historically and intentionally did very little marketing and generally became an overnight phenomenon through word-of-mouth.

At our very first meeting, Life is good® told us they had tried dabbling in e-commerce but that they really weren't seeing the performance or results they knew were possible. They knew how to spread happiness but needed big ideas stat on how to best do it digitally.

Thus, a great and long-lasting partnership was born.

SilverTech strategists soaked up the Life is good brand to truly understand the emotional connection people had to it. We soon discovered that Life is good products are personal because no matter what your age, passion or life situation, there is always a reason to think that, well….life is good.

SilverTech got right to work designing and creating a rich and robust digital experience that brought the emotional connection to the brand online. A fully functioning e-commerce website that allowed consumers to shop by their favorite passion, fun email designs, festival and fundraising strategies, search optimization, social media ideas, and even back-office integration work that automated online orders with Life is good's large-scale SAP fulfillment system, all work synergistically…happily you might say…to spread good vibes online.

Mind-boggling results.

In the last four years, Life is good has grown to an eighty million dollar company and, partnering with SilverTech, has realized online revenue growth of over 300%. Most importantly, the brand is now alive and thriving online – with hundreds of thousands of fans interacting with the company through social media and its opt-in email lists growing at double digit rates month over month.

It's no wonder that SilverTech continues to work as Life is good's official digital marketing partner to this very day because for Life is good, life is….well, very good.