Gourmet Goodness.

With stores in nearly every state and several countries selling their specialty food items, Robert Rothschild Farm is a well-known, award-winning purveyor of gourmet foods such as preserves, mustards, dips, sauces and sweet toppings.

Everyday Entertaining.

As a multichannel retailer, Robert Rothschild Farm came to SilverTech over three years ago to find out if we could help them find creative solutions to some of their biggest digital marketing challenges. It was easy to sell product in stores where taste-testing demonstrations at retail outlets such as Le Gourmet Chef (another SilverTech client) basically allowed the product to sell itself, however, more difficult to find online prospects willing to purchase a high-end food item that was used primarily when entertaining house guests. Robert Rothschild Farm dips, spreads and gourmet products were a mainstay for hosts and hostesses over special occasions, but the brand really needed to become an everyday ingredient if it were going to be successful regular luring online shoppers and gift purchasers.

Rich Taste. Richer Results.

SilverTech partnered with Robert Rothschild Farm to strategize and develop the creation of an engaging e-commerce platform with robust and dynamic functionality that allowed foodees and everyday cooks and grillers to browse by preferred product, recipe, gift recipient type and flavor. Using advanced database architecture, best practices for usability, search optimization and e-commerce methods, and by creating fully integrated digital marketing strategies to promote the brand and its online shopping solution, SilverTech has been instrumental in repositioning Robert Rothschild as an everyday brand, reducing shopping cart abandonment, significantly improving e-commerce conversion rates and initiating well-rounded digital marketing and social media strategies that foster brand loyalty.