Case Study

New Hampshire Grand

Turning website visitors into destination visitors


01.

Project Info


Since 2008, SilverTech has partnered with New Hampshire Grand (NH Grand) for their digital presence becoming, over the years, an extension of their team. In that time, SilverTech has acted as a technology and hosting partner, executing a variety of website updates and providing ongoing support to maintain the website’s functionality and design. When the time came for a new website design and development project, NH Grand turned to its old partner for new results.


02.

The Challenge


To establish nhgrand.com as the most influential source of information for potential visitors considering New Hampshire as a vacation destination, the website had to visually communicate the stunning beauty of New Hampshire’s North Country in a way that was optimized for search engines and accessible on any type of device.


03.

Technology Services


The project began with a Define and Model phase to clearly define the business and marketing goals of the NH Grand website, validate the brand and target audience, as well as develop documentation that would act as the blueprint for the remainder of the project. The blueprint served as the technical and functional specifications for the design and back­end database development that occurred during the second phase, Build and Execution.

The NH Grand Define and Model included the following SilverTech deliverables:

  • Goals document
  • Technology planning and review
  • Responsive website designs


Following the completion of the Define and Model, SilverTech kicked-off the Build and Execution phase. Key deliverables in this phase included:

  • Functional Specifications Document
  • Responsive Website Development
  • QA Testing
  • Training Documentation and Workshop
  • Website Migration, Launch and Post-­Launch Support
04.

The Results


SilverTech’s most recent design and development work with NH Grand has revitalized nhgrand.com in much the same way the work of the Northern Community Investment Corporation (NCIC) has revitalized New Hampshire’s Grand North. Complementing NCIC’s mission, SilverTech’s work is predicted to have a positive impact on the economy of the Grand North by building the NH Grand and Ride the Wilds brand and attracting potential visitors to the area.


NH Grand Showcase

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