Digital Marketing & Strategy
SilverTech’s strategists work with you to define, plan, and execute the digital strategy best suited to support your organization’s aggressive growth goals.
Over the past 20 years, we’ve helped everyone from one of the nation’s largest utilities to An Internationally Recognized University use the digital space to build brand awareness, drive sales, and increase customer engagement across all channels.
Knowing the keywords that align your business capabilities with content that potential customers are searching for will drive organic and paid traffic to your site. We'll help you with your SEO and SEM strategies and help you find better ways to get visitors to not only land on your site – but to convert as well.
- Search Engine Optimization (SEO)
We offer an on-page/off-page SEO and keyword audit that will help you strengthen your visibility within the industry.
- Search Engine Marketing (SEM)
We will develop a paid promotion strategy based on your business’ overall mission and objectives.
Through vigorous research and user testing, we will help you identify the main personas interacting with your website and digital content. The creation of well thought out personas will help you identify the problems you are hoping to solve for your customers.
Online search, navigation, and design all contribute to a great user experience, but the most important element of a great experience is good content. Our strategists will help you:
- Develop a content strategy that consistently creates a great user experience.
- Manage marketing automation workflows to continue the conversation with personalized, relevant content.
Analytics & Measurement
Do not rely on a single Google Analytics data point to make a business decision or to validate spend. We look at trends, multiple data points, and indicators together to truly get the real story so that we can trust the data is telling us the truth.
By taking the time to understand your objectives and the problems that you are looking to solve, we will help you effect cultural change, break down internal silos, and put digital at the center of your strategic considerations.