All marketing is digital. Billboards with trackable URLs and real-time updates, print ads that mirror online collateral, TV shows with “second screen” content and customer service teams solving issues via Twitter. What’s offline is online and vice versa. Leverage your website to tie it all together.
Paid Search / Pay-Per-Click
Advertising via search engines is an effective way to raise awareness about your brand or product, especially when you partner with an agency that has Google-certified experts on staff. No matter the budget, we create campaigns that capitalize on search habits and the expected behavior of your target customer.
Natural Search / SEO
Every aspect of every site we build has the goal of being as optimized as possible because your site is no good if nobody can find it. We employ key methods, like link building and keyword strategy in new and existing sites to make them findable without having to put any investment into advertising.
Your customers can and should love getting emails from you. From design and messaging to segmenting and targeting, we make sure you’re sending information your customers want to read. Our reporting tools show how effective our efforts are and which messages resonate best, while our expertise in building and nurturing email marketing lists provides a holistic approach to this form of outreach.
Including social media into your marketing plan is much more than gaining likes or followers. We’ll help you strategically grow the customer base that wants to connect with you socially, and we’ll also encourage opening a two-way conversation with them in unique and exciting ways. Loyalty programs, ratings/reviews, check-ins and incentive-based programs are all great ways we can make your social media strategy work for you.
Customer Behavior Analysis
Chances are, you have been collecting actionable information on your customers for years (like demographics, purchase history, customer service profiles), and combining that with the tools available to understand online customers can help you create an even better experience for them. Our sophisticated tools give insight into how customers browse your website, how/when they purchase, how many items they viewed before they purchased, and what they say about the process online after the fact. Tap into this data to improve your bottom line.
Part inventory, part research, part data and part content creation, our process helps talk about your brand identity in a way that the web understands. The way you deliver content to your customers (whether through your website, blog, email or anything else) should be structured, measurable and relevant in order to happily coexist with your overall marketing strategy. How pages interact, what they say, and the keywords on them play a part in determining what plan is best for your unique business. Once the content is published, the focus shifts to maintaining and refreshing it, as well as the content you use to generate leads in the first place.
All marketing is digital, and all digital marketing is measurable. We’ll help you prioritize metrics and goals, then measure ROI around them. Whether you’re monitoring patient referrals, sales, downloads or new signups, we can track it. Want to know how customers interact with your site? We can track it. Wondering how many touchpoints need to happen before your prospect becomes a customer? We can track that, too. This is the data you need to justify the campaigns that rock and learn from the ones that didn’t.
Everything you read on the Internet is true, right? It takes one visit to an online review site to learn that this is not the case. Monitor and protect your good name while proactively building positive reviews by investing in a solid reputation management strategy. Angie’s List, Yelp and HealthGrades are just three of the thousands of online review websites that help consumers make informed decisions about products and services. We provide strategy and analysis so you know what you’re up against, how to respond to negative feedback and where and when it makes sense to proactively promote your good name.
Web & Mobile Development