A strategic thinker, Cindy loves forecasting, finding efficiencies and working with leaders in the agency’s various departments to ensure things run according to plan. She’s our maestro, our conductor – the woman that magically runs the show behind the scenes, keeping all of our teams and projects performing at the top of their game. We notice it, and our clients do, too. The essence of making a difference is what motivates her. Even though Cindy’s drive, enthusiasm, and competitive nature motivate those around her, her true superpower is kindness.

A 25+ year veteran of agency finance, Cindy has spent time in both large, fast-paced Boston agencies and as controller and CFO for smaller agencies. A bundle of energy, Cindy uses the same winning spirit and focus on making our top-and-bottom-line numbers as she does hiking, powerwalking and hitting the gym.


It’s not the historic building or the arcade games that make SilverTech great, but the people. Learn more about what it's like to be a part of our team and view job openings.

SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth


SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.  

“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.” 

Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings. 

“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.” 
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group. 

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