A strategic thinker, Cindy loves forecasting, finding efficiencies and working with leaders in the agency’s various departments to ensure things run according to plan. She’s our maestro, our conductor – the woman that magically runs the show behind the scenes, keeping all of our teams and projects performing at the top of their game. We notice it, and our clients do, too. The essence of making a difference is what motivates her. Even though Cindy’s drive, enthusiasm, and competitive nature motivate those around her, her true superpower is kindness.

A 25+ year veteran of agency finance, Cindy has spent time in both large, fast-paced Boston agencies and as controller and CFO for smaller agencies. A bundle of energy, Cindy uses the same winning spirit and focus on making our top-and-bottom-line numbers as she does hiking, powerwalking and hitting the gym.


It’s not the historic building or the arcade games that make SilverTech great, but the people. Learn more about what it's like to be a part of our team and view job openings.

SilverTech Hires Tech Executive as Solutions Architect


SilverTech recently announced that Steve Callan has joined the growing agency’s leadership team as Vice President of Solutions Architecture. Callan, former SVP Director of Creative Technology at Hill Holiday, will be focused on delivering technical strategy and solutions to the agency’s key client accounts. His extensive knowledge enables him to bring big brand ideas and experience to SilverTech. 

“As business technology options get more expansive, integrated and complex, clients rely on us as advisors to help” stated SilverTech CEO, Nick Soggu. “I am thrilled to have such an innovative leader complementing our already amazing team.” 

Callan’s role at SilverTech will encompass conceptualizing, modeling and designing digital architectures and data solutions. His expertise in this realm will enable us to tailor solutions to meet each of our client’s unique needs, empowering them to remain competitive in their respective markets. Additionally, Callan’s technical knowledge will play a vital role in aligning our client’s business objectives with their infrastructural requirements.  

“I’ve been following SilverTech for over a decade, amazed at their ability to accelerate digital maturity for their clients,"  stated Callan. "I'm honored and excited to now be working alongside all these incredibly hard-working, brilliant individuals as part of the team."  

Prior to SilverTech, Callan worked with worldwide brands such as Dunkin Donuts, Bank of America, Liberty Mutual, Chilis, Verizon, BMW, Boar’s Head, Great Wolf Lodge, Watts, and Planet Fitness just to name a few. He has over 20 years of experience in technology architecture and development experience across multiple industries. Steve Callan has led technology innovation and engineering for large marketing agencies as well as working with start-ups.  

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