About

Webinars & Events

SilverTech’s webinars and events are tailored to help professionals use the digital space to build brand awareness, drive sales, and increase engagement across all channels.

Upcoming Webinars

How to Map the Customer Journey

Thursday, March 23rd, 2017 at 2pm

Marketing teams that understand the customer journey have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Join this webinar, part of our Lead to Loyal™ series, to understand where and when your customers are engaging with you. Register.


How to Develop a Content Marketing Strategy

Thursday, April 20th, 2017 at 2pm

Marketing teams that utilize a content marketing strategy have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Join this webinar, part of our Lead to Loyal™ series, to learn how to develop an effective content marketing strategy. Register.


How to Make the Most of Marketing Automation

Thursday, May 25th, 2017 at 2pm

Marketing automation is not just a passing trend. It is an actionable and useful tool that, when implemented and executed properly, can make measurable impacts to an organization’s bottom line. Learn more in this short webinar, part of our Lead to Loyal™ series. Register.


How to Choose the Right Content Management System

Thursday, June 22nd, 2017 at 2pm

Content management systems have evolved considerably since the beginnings of the web to enable improved design, usability, and management. Learn how to choose the best website platform for your organization in this short webinar, part of our Lead to Loyal™ series. Register.


How to Increase CRM User Adoption

Thursday, July 20th, 2017 at 2pm

A CRM system in today's world of sales, marketing, and communications serves a number of important functions, not least, an improved customer experience. Additionally, for many organizations, data is one of the most valuable strategic assets and CRM systems house some of the most valuable data. Join this short webinar and learn how to increase user adoption of one of your most valuable tools. Register.


On-Demand Webinars

How to Create Personas

Originally aired on Thursday, February 23rd

Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this webinar, part of our Lead to Loyal™ series, to learn how to take the first steps toward personalization. Watch Now.


The 2017 State of Digital Marketing in Financial Services

SilverTech’s Financial Services experts discuss the main challenges and opportunities financial marketers face and share what they believe will be the most effective digital strategies of 2017. Watch Now.


The 2017 State of Digital Marketing in Higher Education

In this webinar, SilverTech’s Higher Education experts discuss the findings form our 2017 State of Digital Marketing Report. Watch Now.


Is Your Website ADA Compliant?

In 2018, the U.S. Department of Justice (DOJ) will roll out official compliance guidelines concerning online accessibility as part of the Americans with Disabilities Act (ADA). But, there’s no time to lose in ensuring your website is compliant. SilverTech’s General Counsel, Paul Creme, and Engineering & UX Manager, Andrew Eddy, review the steps your organization needs to take to anticipate ADA compliance guidelines and avoid costly litigation. Watch Now.


Digital Wellness Without Intensive Care: A Healthcare Marketing Strategies Webinar

SilverTech’s healthcare experts, Digital Strategist, Peter Palmer, and Senior Account Manager and NESHCo Board Member, Chad Campbell, give an overview of digital trends in healthcare and offer several practical changes you can make to your website and digital presence to drive measurable results. Watch Now.


Minor Changes for a Major Impact: How to Improve Your Higher Ed Website and Increase Applications

SilverTech’s Higher Ed experts, Digital Strategist, Sean Howe, and Senior Account Manager, Griffin LaFleur, discuss digital trends and best practices for getting the most out of your higher ed website. Watch Now.


A Kentico Market Insights Webinar

Beyond the Buzzwords: Using Personas to Create Valuable Digital Experience

Your website is your digital flagship and your most important marketing asset. But, is it giving your audience what it wants? How do you even know what your audience wants from your website? In this webinar, SilverTech, a Kentico Gold Partner, goes beyond the buzzwords to demonstrate how you can use personas to design and build a website that consistently delivers value and meets your audience's needs long after launch. Watch Now.


The 2017 State of Digital Marketing Report

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