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Highlights from the Higher Ed Webinar, Minor Changes for a Major Impact [Podcast]

Recently, SilverTech’s Higher Ed experts, Digital Strategist, Sean Howe, and Senior Account Manager, Griffin LaFleur, got together for a full webinar presentation to discuss digital trends and best practices in higher ed. On this episode of the Lead to Loyal™ podcast, we present highlights from that presentation.

Listen above for the highlights, check out some of the topics we covered below, and/or watch the full webinar presentation here.

Even the most literate web users have a hard time consuming content presented by rotating homepage images or carousels.

The Case Against Carousels and Other Homepage Shifts

  • Even the most literate web users have a hard time consuming content presented by rotating homepage images or carousels.
  • Imagine how carousels make international users feel?
  • “Moving UI [User Interface] elements usually reduce accessibility” Dr. Jacob Nielsen The Nielsen Norman Group

Alternatives to Carousels

  • The short answer is personalization. Today’s content management systems are advanced enough to tailor the website experience to individual users.
  • A prospective student coming to your university’s website can be shown a homepage that speaks to campus life. Meanwhile, an alumni visiting the site can be presented with a homepage that highlights upcoming alumni events.
How to Create Personas

How to Optimize and Organize Content

Tip #1: Write Quality Titles and Meta Descriptions

  • While Google hasn’t used meta descriptions as a ranking factor in a number of years, it still helps to write compelling content that accurately displays what your page is about to help achieve higher click through rates.

Tip #2: Improve Your Page Load Speed

  • The speed at which your website loads plays a role in where you are ranked on search engines and Google is much more likely to rank you higher if your site has a positive user experience and loads quickly.
  • Smartphones are now the most popular device for accessing the internet, and if your site isn’t optimized for mobile you are missing out on a large chunk of potential traffic.

Tip #3: Provide Useful and Relevant Content

  • Google is paying more attention to the individual words in search queries, and Google is putting more value on fresh, relevant content.
  • Google wants to help people find the answers to their search queries and give them the best results possible. If you have up-to- date content that is useful and relevant to searchers, your site is more likely to rank higher. It’s as simple as that.
  • While Google hasn’t used meta descriptions as a ranking factor in a number of years, it still helps to write compelling content that accurately displays what your page is about to help achieve higher click through rates.

 

If you are a higher ed marketer, we’d love to talk to you about your next project. Let’s connect.

Ian Hughes, Content Marketing Strategist
Meet Ian Hughes, Content Marketing Strategist

After pursuing careers as diverse as filmmaking and professional soccer, Ian landed in the Financial Services industry where

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