At SilverTech, we create custom, integrated digital solutions that enable our clients - in industries such as higher education, healthcare, and financial services - to grow loyal relationships with their students, patients, customers, and members.
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The Ash Street School House
196 Bridge Street
Manchester, NH 03104
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Call Us: 603.669.6600
As SilverTech’s Director of Strategy & User Experience, Erin has over 18 years of experience, 10 of which have been managing client strategies at SilverTech. Erin successfully develops comprehensive and integrated online marketing campaigns, makes strategic digital recommendations, and drives optimized user experience solutions. She continually provides marketing counsel to partnerships regarding all aspects of the customer Lead to Loyal™ lifecycle. Erin is heavily involved in all key projects and directs the digital strategy team in conducting primary and secondary market and audience research, website analytics, persona development, and competitive analysis. Erin’s wheelhouse further includes interactive and innovative strategies and designs for websites, ecommerce, email marketing, branding, traffic generation, customer loyalty, SEO/SEM, advertising, public relations, and social media.
Erin has been responsible for developing the strategy and overseeing the design for many award-winning websites, overseeing and executing the entire strategic process through design, discovery, research and analysis, and completion. Erin has used her knowledge of information design and architecture, effective and user-friendly navigation systems, and overall web usability to drive successful partnerships with major brands such as Life is good®, Robert Rothschild Farm, Pepco, and University of Iowa Healthcare.
When Erin isn’t at SilverTech, you can find her cheering on her active children at their sporting events with a Dunkin’s iced coffee in hand. You can also find her organizing professional learning initiatives for the SilverTech team, or reading and researching the latest digital marketing trends. Erin's hobbies include shopping, traveling, and keeping up with her active family.
Digital Strategy, Lead to Loyal