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Manchester, NH 03104


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Jeff McPherson
Chief Digital Officer

Jeff McPherson, Chief Digital Officer

For more than 15 years, Jeff has helped businesses connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include e-commerce, utilities, financial institutions, and the healthcare space, with a focus on strategy, customer communications, systems and workflows, and enterprise system strategy.
Jeff explores budding trends that integrate marketing and technology solutions to solve complex business problems. Jeff leads business strategies for national clients from an array of industries, constructing fully-integrated customer lifecycle marketing plans to build exceptional digital experiences that lead to customer loyalty for the best brands in the industry. Jeff has led projects with clients including the Miss America Organization, Life is good®, Soggy Dollar Bar, and The Jimmy Fund/Dana-Farber Cancer Institute, with long-term strategy projects for Polartec®, American Water, and Pepco Holdings, Inc. (PHI).
Jeff’s passions include supporting The Jimmy Fund and Make a Wish New Hampshire. His daughter was diagnosed with a brain tumor at the age of three, and her successful fight inspired Jeff and his family to become involved and have been ever since. They participate in the annual Jimmy Fund Walk raising more than $10,000 as a team each year to help give back.

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Jeff McPherson, Chief Digital Officer