Case Study – Amelia Island

CASE STUDY

Amelia Island

Website Design & Development | Digital Strategy | Kentico CMS Implementation

PROJECT INFO

Amelia Island Tourist Development Council (AITDC) sought to grow visitation and position Amelia Island as one of North America’s top 10 island destinations.

AITDC envisioned a website that heightened Amelia Island’s web presence, increased web traffic, and addressed the long-term goal of the AITDC team becoming capable of updating the website’s content quickly and easily.

THE CHALLENGE

SilverTech knew that the main challenge would be organizing AITDC’s existing business database from the previous website. Additionally, a responsive design that created a continuous user experience, regardless of device, was paramount to the project having a lasting impact.

SilverTech sought not to redesign a website, but to build a digital destination, one capable of delivering a user experience representative and evocative of the visitor’s experience of the island itself; personalized, inviting, and simply stunning.

Analytics

TECHNOLOGY SERVICES

Kentico Gold Partner

SilverTech chose Kentico’s Content Management System (CMS) primarily for Kentico’s intuitive and user-friendly interface that assured the AITDC team that they could update the website’s content effortlessly. In addition, Amelia Island was looking for a solution that would allow them to personalize the web user experience for visitors based on the visitor’s location and other valuable customer information.

SilverTech implemented and customized a number of modern features:

  • Responsive and mobile-optimized features
  • Page Designer
  • Faceted Search
  • Extensive Media Galleries for the image rich website
Amelia Island
Amelia Island

THE RESULTS

Kentico Site of the Year

The website, now boasting a 450% increase in conversions year-over-year, has become a modern and competitive digital destination within the travel and tourism industry.

SilverTech made great use of Amelia Island’s stunning photography in designing and developing an award-winning website that was a destination in itself.

  • Kentico Site of the Year 2014: Best Travel/Events Site
  • 2015 Flagler Awards – Silver Award
  • 2015 w3 Silver Award

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