Digital Strategy

SERVICES

Enterprise Digital Strategy

To ensure the success of your next website redesign or digital project, SilverTech's UI/UX experts will help you identify and define user personas, map your customer's journey to create appropriate click paths and provide strategy and workflow for both internal and external audiences. We develop interactive prototypes for iterative user testing and validation -- all to create a seamless experience for the end-user.

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ANALYTICS ASSESSMENT

We analyze how your website is currently performing, how it integrates with supporting technologies, and the user behavior of your daily active users.

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DIGITAL BRAND STRATEGY

Our strategists will help you identify the core messaging of your content, including the voice, style, and tone to create the desired emotional resonance and connection.

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TECHNOLOGY REVIEW

Our strategists will determine the key requirements and functionality of your marketing technology in order to optimize your entire technical and systems architecture.

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CONTENT STRATEGY

We leverage dynamic content and personalization capabilities to ensure relevant, timely, and consistent content delivery to individuals at every stage of the customer lifecycle.

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INFORMATION ARCHITECTURE

We work with your organization to model the site taxonomy and organize content into a hierarchy of site pages that meet the navigational objectives of the content strategy.

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USER RESEARCH

Our UI/UX experts will provide the prototypes and user testing needed to help you make informed decisions, along with focus group services such as heat mapping and keyboard/mouse tracking.

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Competitive Analysis

Our strategists will evaluate your competitors and prepare recommendations for how to most effectively present your brand and compete in your market.

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PERSONA DEVELOPMENT

We create digital personas to understand audience and persona demographics, lifestyle and behaviors, hesitations or fears, and customer experience needs.

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USER JOURNEY MAPS

We map the customer journey for initial user engagement of your website through and create a visual representation of how a user engages with your brand through their interactions.

SilverTech learned about our company, customers, and all aspects of the business, from all perspectives, by interviewing employees, conducting surveys and research, and visiting our stores. We were very impressed with the culmination of the planning and recommendations that were delivered to us at the end of the strategy phase.

JOHN JACOBS, FOUNDER
Life is Good®

CLIENT SPOTLIGHT

Amelia Island

Amelia Island Tourist Development Council (AITDC) sought to grow visitation and position Amelia Island as one of North America’s top 10 island destinations. AITDC envisioned a website that heightened Amelia Island’s web presence, increased web traffic, and addressed the long-term goal of the AITDC team becoming capable of updating the website’s content quickly and easily.

Amelia Island

FROM THE BLOG

Partners & Personalization: A Conversation with Chief Digital Officer, Jeff McPherson

To coincide with the release of SilverTech’s 2018 State of Digital Report, Chief Digital Officer, Jeff McPherson, sat down to discuss some of the challenges of the past year and what he sees as the most exciting opportunities in the year ahead.

This post is available in both audio and text formats.

ON-DEMAND WEBINAR

How to Create a Customer Journey Map

In this on-demand webinar, learn how to improve the overall customer experience using a customer journey map.

Download Our Customer Journey Map Template