Highlights from the Higher Ed Webinar, Minor Changes for a Major Impact [Podcast]

Recently, SilverTech’s Higher Ed experts, Digital Strategist, Sean Howe, and Senior Account Manager, Griffin LaFleur, got together for a full webinar presentation to discuss digital trends and best practices in higher ed. On this episode of the Lead to Loyal™ podcast, we present highlights from that presentation.

Listen above for the highlights, check out some of the topics we covered below, and/or watch the full webinar presentation here.

The Case Against Carousels and Other Homepage Shifts

  • Even the most literate web users have a hard time consuming content presented by rotating homepage images or carousels.
  • Imagine how carousels make international users feel?
  • “Moving UI [User Interface] elements usually reduce accessibility” Dr. Jacob Nielsen The Nielsen Norman Group

Alternatives to Carousels

  • The short answer is personalization. Today’s content management systems are advanced enough to tailor the website experience to individual users.
  • A prospective student coming to your university’s website can be shown a homepage that speaks to campus life. Meanwhile, an alumni visiting the site can be presented with a homepage that highlights upcoming alumni events.

How to Optimize and Organize Content

Tip #1: Write Quality Titles and Meta Descriptions

  • While Google hasn’t used meta descriptions as a ranking factor in a number of years, it still helps to write compelling content that accurately displays what your page is about to help achieve higher click through rates.

Tip #2: Improve Your Page Load Speed

  • The speed at which your website loads plays a role in where you are ranked on search engines and Google is much more likely to rank you higher if your site has a positive user experience and loads quickly.
  • Smartphones are now the most popular device for accessing the internet, and if your site isn’t optimized for mobile you are missing out on a large chunk of potential traffic.

Tip #3: Provide Useful and Relevant Content

  • Google is paying more attention to the individual words in search queries, and Google is putting more value on fresh, relevant content.
  • Google wants to help people find the answers to their search queries and give them the best results possible. If you have up-to- date content that is useful and relevant to searchers, your site is more likely to rank higher. It’s as simple as that.
  • While Google hasn’t used meta descriptions as a ranking factor in a number of years, it still helps to write compelling content that accurately displays what your page is about to help achieve higher click through rates.

If you are a higher ed marketer, we’d love to talk to you about your next project. Let’s connect.