Jeff McPherson

Jeff McPherson

Jeff McPherson

Chief Digital Officer

For almost twenty years, Jeff has helped organizations – medium sized to Fortune 500 – connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include the manufacturing industry, utilities (power and water), financial institutions, and the healthcare space. He focuses on strategy, customer communications, systems and workflows, and enterprise system strategy, often leading digital transformation initiatives throughout entire organizations.

Jeff explores budding trends that integrate marketing and technology solutions to solve complex business problems. Jeff leads business strategies for national clients from an array of industries, constructing fully-integrated customer lifecycle marketing plans to build exceptional digital experiences that lead to customer loyalty for the best brands in the industry. Jeff has led projects with clients including Nova Scotia Power, Life is good®, Fortive Corporation, Pepco/Excelon, Dell, and The Jimmy Fund/Dana-Farber Cancer Institute, with long-term strategy projects for Polartec®, American Water, and Pepco Holdings, Inc. (PHI).

Jeff’s passions include supporting The Jimmy Fund and Make a Wish New Hampshire. His daughter was diagnosed with a brain tumor at the age of three, and her successful fight inspired Jeff and his family to become involved in the foundation. They remain active participants in the annual Jimmy Fund Walk, continually raising more than $10,000 each year to help give back.

INSIGHTS FROM JEFF MCPHERSON