Is your website ready for a major change in the Google algorithm?
Google is introducing a new ranking factor in 2021, called Web Core Vitals, that will reward websites with a positive user experience. This update will affect your website’s ability to appear in the top-ranked search results in Google’s algorithm. To maintain your position, or even jump ahead of your competition, consider the following to be ready for this change.
The page experience signals to know.
Largest Contentful Paint.
- Optimize compression. Large images may be slowing down your site speed. You can reduce the size of the image without compromising the quality. The two things to consider here are file format and compression type.
- Use server caching. Caching is the process of storing data. A server cache stores content, code and other data on a server and is controlled by the server instead of the user.
- Lazy load your images. Lazy loading your images allows images to appear on the site if the user actually reaches the location the image resides. It delays the image loading into the site until it is clear the user will view the image. For example, if an image is low on the page, and the user does not reach the bottom, the image will not load and will not affect page speed. This technique is used for images that are below the fold of content.
First Input Delay.
- Use server caching.
Cumulative Layout Shift.
- Include width and height attributes on your images. You can also include these attributes on your video elements, or you can use an image aspect ratio.
- Reserve ad space. Leave enough space on your page for dynamic content such as ads, alerts or promotions, so that the appearance of dynamic content doesn’t disrupt your site.
- Add new content below existing content. It is helpful to avoid inserting new content above existing content, unless it's done because of a user interaction.
- Preload fonts. Try to preload any custom fonts to prevent layout shifting and flashes.