SilverTech created a beautiful eCommerce site designed to bring the fan experience online and handle a huge influx of traffic for elite sports apparel retailer, 47 Brand. SilverTech approached the project by analyzing purchasing patterns to determine whether shoppers searched by item, team, or league, and assessed the best way to clearly display products. While the look of the site was important, the ways customers used it to purchase apparel was equally so.
The award-winning website scored a 483 out of 500 possible points on the IMA’s scale, with 100 points awarded in both the “content” and “feature functionality” categories. 47 Brand also saw significant increases in their conversion rates, revenue, and the number of items purchased.