Archway’s goals were clear and simple. Not only did they want to increase the quality and the volume of leads generated from their website, but they also wanted a sleek design that reflects their brand. We helped Archway with inbound marketing efforts by fully leveraging their valuable whitepapers and solution sheets. By creating landing pages and forms for each downloadable resource, Archway was able to collect valuable marketing information from their users, which in turn, was integrated to their Salesforce CRM. The Kentico Content Management System offered a secure and scalable platform on which to build the custom blog, news, resources and events modules on their responsive site. The SEO audit helped Archway to fine-tune their content around strategically targeted keywords per page to improve organic search rankings.