Boston Museum of Science

The Museum of Science approached SilverTech to create a Pay-Per-Click advertising campaign using the Google Adwords and Bing Ads networks. The original goal of the campaign was to increase exposure of an educational service line aimed at K-5 students across the US from April – June 2015 and again from October-December 2015.

The campaign outcomes exceeded client expectations. While the initial goal of the campaign was simply to increase brand and product exposure, much more has been achieved, including 360 lead form conversions with a 13.6% conversion rate.