When Burndy was acquired by a new parent company, it turned to SilverTech to update its current online brand and image to more closely reflect its new affiliation. SilverTech started the brand alignment process by listening, conducting stakeholder interviews to learn about the company and its customers from those who know them best. From there, SilverTech worked through content, usability, and architecture to shape the overall site strategy.

Along with giving members of the Burndy online community the tools they need to do their jobs, SilverTech also achieved steady increases in site traffic – roughly five times more traffic and page-views over each six-month period – without spending a cent in advertising or search engine marketing.