Catholic Medical Center
Catholic Medical Center (CMC) sought to grow awareness of their obesity treatment center and surgical/non-surgical procedures for weight loss. CMC hosted three informational sessions each month and their goal was to fill the seats each time. SilverTech was primarily responsible for researching and implementing keyword research, ad copywriting, and image/banner ads. Additionally, SilverTech took on the task of producing landing pages, landing page copy, and lead capture forms. The ad campaign ran solely on Google AdWords. The project proved to be a big success.
To date, 329 conversions have been achieved. A conversion in this campaign is classed as a visitor registering for one of the info sessions, using a landing page form. The campaign also generated 42 phone calls. With an impressive conversion rate of 24.89%, the cost per conversion works out to be $13.98.