East Boston Savings Bank
Over the years, SilverTech’s developers and UX Strategists have become an extension of the EBSB team, executing campaigns, optimizing the website, and focusing on the strategic initiatives that drive the user experience and engagement between the bank and its customers. The benefits of a long-term agency partner are clear. Over a recent 6 month period, EBSB’s website outperformed the industry benchmark for similarly sized institutions in several key categories.
Versus the industry benchmark for sessions, EBSB had 33% more site visitors, and versus the industry benchmark for bounce rate, EBSB handily outperformed the competition by 77%. With an exceptional bounce rate of only 12.70%, it is clear that visitors to ebsb.com are finding what they are looking for. Additionally, the website continues to improve upon its already impressive performances in categories that are critical to new customer acquisition and current customer education, with increases in new sessions being 4.51%, pages per session of 2.25%, and an average session duration of 2.63%. With plans for additional improvements to the website, EBSB can expect this progress to continue.