Life is good®

SilverTech developed a highly creative and interactive website that mirrored the consumer experience of traditional retail environments. Retaining the beloved Life is good® brand and the recognizable Life is good® stick figure, Jake — throughout the entire digital experience — was an integral component of maximizing the potential of the website.

The website offered consumers the flexibility to shop by interest, season, or design, followed by a seamless and user-friendly cart and checkout process. Online sales improved over 400% with the new website.