SilverTech Selected to Speak at Sitecore Symposium 2018 with Fulton Financial Corporation

[Manchester, NH – July 19, 2018] – SilverTech is pleased to announce that Chief Technology Officer, Derek Barka, has been selected to speak at Sitecore Symposium 2018 in Orlando, Florida. The event is from October 8-11 at the Walt Disney World Swan and Dolphin Resort. 

At Symposium, Sitecore experts and partners come together to learn how to meet the heightened expectations of today’s customers. As the premier digital marketing event of the year, Sitecore Symposium attracts leading marketing, IT, and business professionals.  

In SilverTech’s session, attendees will learn how SilverTech and Fulton Financial Corporation utilized Sitecore to drive targeted product offerings to qualified customer segments. SilverTech’s Derek Barka will discuss how Lotame, a third-party data management platform (DMP), was integrated with Sitecore to drive personalized product offerings to anonymous visitors through audience segmenting. 

“I’m really excited to be speaking at Symposium this year and talking to everyone about the exciting things SilverTech and Fulton have been doing on the Sitecore Experience Platform,” said Derek.  “There’s been a lot of interest in leveraging the power of Sitecore’s personalization engine with Data Management Platforms like Lotame and Salesforce DMP.” 

Learn how to leverage your existing data, third-party data, and the power of Sitecore Experience Database to deliver a personalized experience to the majority of your site visitors. The session will inform Sitecore Symposium attendees how to catch up with Google, Apple, Facebook, and Amazon by leveraging the right data to drive personalized experiences and exceed the elevated expectations of your current and potential customers.  

About SilverTech

SilverTech, Inc. creates custom, integrated digital solutions that enable its clients to grow loyal relationships with their customers. Founded in 1996 with a vision to deliver transformational growth through innovation, creativity, and technology, New England-based SilverTech has earned national recognition and several prestigious awards. SilverTech’s clients include Appalachian Mountain Club, Omni Resort Hotels, Dell, and the State of New Hampshire Travel and Tourism Department.