Website Strategy and User Experience
SilverTech's strategists and designers define, model and test user experiences that strengthen and connect your brand to customers, prospects and others. We use research, data and decades of industry expertise to uncover opportunities that may otherwise get overlooked.
We analyze how your website is currently performing, how it integrates with supporting technologies, and the user behavior of your daily active users.
DIGITAL BRAND STRATEGY
Our strategists will help you identify the core messaging of your content, including the voice, style, and tone to create the desired emotional resonance and connection.
Our strategists will determine the key requirements and functionality of your marketing technology in order to optimize your entire technical and systems architecture.
We leverage dynamic content and personalization capabilities to ensure relevant, timely, and consistent content delivery to individuals at every stage of the customer lifecycle.
We work with your organization to model the site taxonomy and organize content into a hierarchy of site pages that meet the navigational objectives of the content strategy.
Our UI/UX experts will provide the prototypes and user testing needed to help you make informed decisions, along with focus group services such as heat mapping and keyboard/mouse tracking.
Our strategists will evaluate your competitors and prepare recommendations for how to most effectively present your brand and compete in your market.
We create digital personas to understand audience and persona demographics, lifestyle and behaviors, hesitations or fears, and customer experience needs.
USER JOURNEY MAPS
We map the customer journey for initial user engagement of your website through and create a visual representation of how a user engages with your brand through their interactions.
SilverTech learned about our company, customers, and all aspects of the business, from all perspectives, by interviewing employees, conducting surveys and research, and visiting our stores. We were very impressed with the culmination of the planning and recommendations that were delivered to us at the end of the strategy phase.
JOHN JACOBS, FOUNDER
Life is Good®
Amelia Island Tourist Development Council (AITDC) sought to grow visitation and position Amelia Island as one of North America’s top 10 island destinations. AITDC envisioned a website that heightened Amelia Island’s web presence, increased web traffic, and addressed the long-term goal of the AITDC team becoming capable of updating the website’s content quickly and easily.
FROM THE BLOG
Partners & Personalization: A Conversation with Chief Digital Officer, Jeff McPherson
To coincide with the release of SilverTech’s 2018 State of Digital Report, Chief Digital Officer, Jeff McPherson, sat down to discuss some of the challenges of the past year and what he sees as the most exciting opportunities in the year ahead.
This post is available in both audio and text formats.