Webinars and Events


Webinars & Events

SilverTech’s webinars and events are tailored to help professionals use the digital space to build brand awareness, drive sales, and increase engagement across all channels.


Website Accessibility & What's New in WCAG 2.1

Join SilverTech & Siteimprove as we discuss website accessibility best practices and how the recent updates to Web Content Accessibility Guidelines (WCAG) 2.1. may affect your website.


The Crawl, Walk, Run Approach to Website Personalization

Amazon’s “Recommended for you” engine accounts for 35% of the company’s sales! There’s no doubting the value of website personalization, but getting started can be overwhelming. In this webinar, learn what you can do today to leverage your data and deliver personalized experiences on your company’s website.


How to Create a Digital Roadmap that Supports Your Business Growth Goals

How do you embrace digital transformation and deliver digital-first value to your customers? You start with a comprehensive digital roadmap. In this on-demand webinar, we outline the main components of effective digital roadmaps and help you chart the course to digital transformation.


How the EU-GDPR May Affect Your Website

The European Union General Data Protection Regulation (“EU-GDPR”) will come into effect on May, 25th. Your company may think it does not have to worry about this because you are located in the United States, and you may be wrong. If your company processes or holds personal data for a person residing in a European Union country, your company will have to comply.


ADA Compliance & Website Accessibility

It is important to regularly review your website to determine if it provides the same reasonable level of accessibility to content and key points of transaction as you do in your physical locations.

In this webinar and Q&A, we review the steps your institution needs to take to anticipate ADA compliance guidelines and avoid costly litigation.


How to Develop an Effective Content Marketing Strategy

Content is one of the most effective tools for attracting, nurturing, and converting new customers. However, with more than 70% of B2B marketers surveyed by the Content Marketing Institute saying that they are going to create more content this year than they did last year, how are you going to stand out from the crowd?


How to Create a Customer Journey Map

Though it may go by different names – customer, user, or buyer’s journey – the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand.

In this 30-minute webinar, learn how to improve the overall customer experience using a customer journey map.


How to Create Personas

Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing.

In this on-demand webinar, learn how to take the first steps toward personalization using personas.