DEREK BARKA
MEET DEREK
PARTNER, CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer at SilverTech, Derek defines and drives the agency’s technology vision—helping clients harness data, digital platforms, and emerging technologies to solve complex business challenges and build meaningful, lasting customer relationships.
Known for finding solutions to the toughest and most complicated technology challenges, Derek combines innovation with deep expertise across enterprise architecture, cloud infrastructure, custom development, and big data. He brings a security-first mindset and a sharp focus on privacy and compliance, enabling organizations to build secure, scalable, and future-ready digital ecosystems.
Derek serves as a strategic adviser to both SilverTech’s technology partners and clients. He works closely with platform providers—often consulting on product roadmaps—to ensure solutions align with real-world business needs and deliver maximum value. He also helps client organizations develop and execute digital roadmaps that make the most of their existing systems and data, integrating legacy technologies with modern platforms where and when it makes sense to drive growth, stay competitive, and support long-term success.
Throughout his career, Derek has played a key role in shaping the tools and platforms that power modern digital marketing. He is a recognized authority and thought leader in the martech space—recently named a Kentico MVP and Progress Sitefinity Champion. Derek holds numerous certifications, including Kentico Developer, Kentico Marketer, Sitefinity Developer, and Sitecore Developer.
SilverTech Partners with Optimizely to Advance Enterprise Digital Experience and CRO
6/2/26
Enabling organizations to improve personalization, experimentation, and digital performance through strategy, data and AI.
Bedford, NH – June 2, 2026 – SilverTech, a digital experience consultancy focused on growth and transformation, today announced a strategic partnership with Optimizely, the leading digital experience platform (DXP) provider. The partnership strengthens SilverTech’s ability to help enterprise organizations improve performance through experimentation, personalization, and data-driven optimization.
As digital expectations rise and acquisition costs increase, organizations are under growing pressure to convert more of the demand they already have. SilverTech’s position is clear: growth comes from continuously improving experiences to drive better customer outcomes – through strategy, data insights, UX design, AI and results-focused experimentation, enabled by the right technology.
Optimizely’s powerful DXP, including its experimentation platform, allows teams to turn insight into measurable performance gains quickly, making it a powerful driver of conversion rate optimization (CRO). The platform’s impact is well-documented in a commissioned study by Forrester Consulting, Total Economic ImpactTM.
“Most organizations are sitting on more opportunity than they realize,” said Chris Crombie, Chief Growth Officer at SilverTech. “The challenge is converting that opportunity. This partnership helps our clients activate their data, test faster, and continuously improve performance in ways that directly impact revenue.”
SilverTech works with enterprise organizations to drive growth and transformation by combining deep expertise, strategic thinking, and advanced data integration and technology execution. The firm’s ability to connect experience, data, and platforms enables clients to move faster and deliver measurable results.
The addition of the new partnership with Optimizely strengthens SilverTech’s broader technology ecosystem by expanding its capabilities to deliver enterprise-grade experimentation and optimization solutions.
"We are thrilled to partner with SilverTech on their expansion in experience optimization” said Jessica Dannemann, Chief Partner Officer at Optimizely. "Working with a partner like SilverTech that is rooted in data and insights is well-matched to our go-to-market strategy to deliver outcomes for our joint customers. We are looking forward to leading with SilverTech in their next chapter."
"SilverTech is a natural fit for our North America partner community," said Katie Dawson, Senior Director, Partnerships - North America at Optimizely. "We're both grounded in customer satisfaction and measurable impact, and that shared focus makes for a strong emerging partnership with a lot of room to grow. This is a team we're excited to build with."
Categories:
News