PEGGY LINDAHL
MEET PEGGY
VICE PRESIDENT, OFFICE MANAGEMENT
Since day one, Peggy has been a dedicated leader at SilverTech and has been a part of every triumph and challenge the agency has seen over two and a half decades. She has witnessed and supported SilverTech's growth from a small staff of 5 working to a thriving team of over 80 individuals working in multiple locations across the U.S.
Peggy seamlessly manages numerous key areas of our company, including office management, human resources, facilities and administration. Behind the scenes, Peggy ensures that everything runs smoothly, acting as the driving force that keeps everyone on track. Company events, employee onboarding, new office fixtures, internal policy, facility moves, benefit administration and key senior leadership decisions have Peggy’s imprint and impact. Peggy is truly instrumental in the past and future success of SilverTech.
SilverTech Partners with Optimizely to Advance Enterprise Digital Experience and CRO
6/2/26
Enabling organizations to improve personalization, experimentation, and digital performance through strategy, data and AI.
Bedford, NH – June 2, 2026 – SilverTech, a digital experience consultancy focused on growth and transformation, today announced a strategic partnership with Optimizely, the leading digital experience platform (DXP) provider. The partnership strengthens SilverTech’s ability to help enterprise organizations improve performance through experimentation, personalization, and data-driven optimization.
As digital expectations rise and acquisition costs increase, organizations are under growing pressure to convert more of the demand they already have. SilverTech’s position is clear: growth comes from continuously improving experiences to drive better customer outcomes – through strategy, data insights, UX design, AI and results-focused experimentation, enabled by the right technology.
Optimizely’s powerful DXP, including its experimentation platform, allows teams to turn insight into measurable performance gains quickly, making it a powerful driver of conversion rate optimization (CRO). The platform’s impact is well-documented in a commissioned study by Forrester Consulting, Total Economic ImpactTM.
“Most organizations are sitting on more opportunity than they realize,” said Chris Crombie, Chief Growth Officer at SilverTech. “The challenge is converting that opportunity. This partnership helps our clients activate their data, test faster, and continuously improve performance in ways that directly impact revenue.”
SilverTech works with enterprise organizations to drive growth and transformation by combining deep expertise, strategic thinking, and advanced data integration and technology execution. The firm’s ability to connect experience, data, and platforms enables clients to move faster and deliver measurable results.
The addition of the new partnership with Optimizely strengthens SilverTech’s broader technology ecosystem by expanding its capabilities to deliver enterprise-grade experimentation and optimization solutions.
"We are thrilled to partner with SilverTech on their expansion in experience optimization” said Jessica Dannemann, Chief Partner Officer at Optimizely. "Working with a partner like SilverTech that is rooted in data and insights is well-matched to our go-to-market strategy to deliver outcomes for our joint customers. We are looking forward to leading with SilverTech in their next chapter."
"SilverTech is a natural fit for our North America partner community," said Katie Dawson, Senior Director, Partnerships - North America at Optimizely. "We're both grounded in customer satisfaction and measurable impact, and that shared focus makes for a strong emerging partnership with a lot of room to grow. This is a team we're excited to build with."
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