DEREK BARKA
MEET DEREK
PARTNER, CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer at SilverTech, Derek defines and drives the agency’s technology vision—helping clients harness data, digital platforms, and emerging technologies to solve complex business challenges and build meaningful, lasting customer relationships.
Known for finding solutions to the toughest and most complicated technology challenges, Derek combines innovation with deep expertise across enterprise architecture, cloud infrastructure, custom development, and big data. He brings a security-first mindset and a sharp focus on privacy and compliance, enabling organizations to build secure, scalable, and future-ready digital ecosystems.
Derek serves as a strategic adviser to both SilverTech’s technology partners and clients. He works closely with platform providers—often consulting on product roadmaps—to ensure solutions align with real-world business needs and deliver maximum value. He also helps client organizations develop and execute digital roadmaps that make the most of their existing systems and data, integrating legacy technologies with modern platforms where and when it makes sense to drive growth, stay competitive, and support long-term success.
Throughout his career, Derek has played a key role in shaping the tools and platforms that power modern digital marketing. He is a recognized authority and thought leader in the martech space—recently named a Kentico MVP and Progress Sitefinity Champion. Derek holds numerous certifications, including Kentico Developer, Kentico Marketer, Sitefinity Developer, and Sitecore Developer.
SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth
3/27/23
SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.
"This Leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients." stated SilverTech CEO, Nick Soggu. "We're challenging each other to look at everything we do from the customer standpoint. We're investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships."
Giovinelli's role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency's digital marketing and digital strategy offerings.
"SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team," stated Giovinelli. "This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage."
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare, and Financial Services for brands such as Timberland, Sweet Baby Ray's, Green Giant, and Hometown Financial Group.
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