WILLIAM STORACE
MEET BILL
PARTNER, CHIEF DIGITAL OFFICER
As Chief Digital Officer at SilverTech, Bill leads the agency’s innovation and growth strategy by identifying, launching, and scaling new service lines that align with emerging market needs and evolving client expectations. Drawing on a strong foundation of operational leadership, Bill brings a cross-functional approach to digital transformation—bridging strategy, creativity, and technology to create high-impact solutions. He works closely with Sales, Marketing, Operations, and Finance teams to develop go-to-market plans, define service structures, and ensure the successful launch and profitability of new offerings.
Prior to stepping into the CDO role, Bill served as SilverTech’s Chief Operating Officer, where he oversaw company-wide delivery operations, implemented key process improvements, and played a pivotal role in team development and client success. His operational expertise has equipped him with a deep understanding of agency dynamics and client expectations, which he now leverages to shape scalable, future-ready service lines and AI and data-driven solutions that deliver measurable value.
Bill’s ability to blend business strategy with execution ensures each new initiative is market-responsive, financially sound, and positioned for long-term growth. He acts as a strategic partner and executive sponsor on key accounts, fostering trusted client relationships and continuously looking for ways to drive innovation and competitive advantage.
With a passion for building what’s next, Bill is committed to helping SilverTech stay ahead of digital trends and exceed client goals through services that are both visionary and practical. He is currently certified in both Sitefinity and Kentico.
Major Growth, Innovation, and New Client Partnerships
3/28/25
2025 is Off to a Great Start!
SilverTech is poised for unprecedented growth and innovation marked by recent award wins, major project launches, and new brand partnerships and more. These milestones reflect SilverTech's unwavering commitment to delivering cutting-edge digital solutions that drive measurable business outcomes for clients across industries. Our team is positioned to collaborate, innovate, and create digital experiences that drive real business impact for our clients.
Award-Winning Digital Excellence
SilverTech continues to set industry standards, earning multiple prestigious awards for its work in website design, digital strategy, web integrations, and customer experience. For the second consecutive year, SilverTech was named Progress Sitefinity Digital Agency of the Year, solidifying our reputation as a top-tier partner in digital transformations.
Additional recent recognitions include:
- MarCom Awards
- w3 Awards
- Cancer Awareness Advertising Award
- Kentico Site of the Year
- Progress and Kentico Projects of the Month
These accolades honor work done for notable clients such as New Hampshire State Parks, New York Proton Center, Forvis Mazars, Visit New Hampshire, Quotient Sciences, and Community West Bank among others.
Celebrating Our Team's Leadership and Expertise
SilverTech's team continues to be recognized for leadership and innovation:
- Jeff McPherson, Chief Digital Officer: Business Excellence Award and New Hampshire 200 honoree
- Anoop Sandhu, Director of Engineering: Named Progress Sitefinity Champion, joining Jeff McPherson and Derek Barka, making SilverTech the only Progress Sitefinity partner with three champions.
- Derek Barka, Chief Technology Officer: Appointed a Kentico MVP
- Game Changer Award Winners, recognized for their outstanding contributions to SilverTech:
- Allyson Couture, Marketing Manager
- Amanda Blais, Digital Content Manager
- Daniel Ethridge, Engineer
Client Success Stories and Major Launches
One of the most rewarding aspects of our work is seeing our clients thrive. SilverTech has partnered with leading brands to launch transformative digital experiences that enhance customer engagement, drive conversions, and streamline operations. Recent major launches include:
- PAR (Psychological Assessment Resources): Redesigned, customer-centric website enhancing user experience
- Community West Bank: Comprehensive digital transformation of online banking services
- Renown Health: Innovative headless CMS platform for faster, more flexible content management
- Starrett: Ecommerce revamp driving increased conversions
- Allison Transmission: Modern, advanced CMS based digital experience
- Associated Grocers of New England: new website and secure member portal
- Port Canaveral: Transition to modern platform for improved content management and user journey
Expanding the Brand Family
SilverTech continues to expand its client portfolio across industries, welcoming new partnerships with:
- National Rural Health Association (NRHA)
- Versant Power
- Independent Bank
- FyterTech
- And many more
These collaborations highlight our ability to adapt and deliver tailored digital solutions that meet the evolving needs of diverse businesses.
Commitment to Community and Leadership Development
SilverTech remains dedicated to supporting leadership and community initiatives, including sponsorships of Leadership New Hampshire (Class of 2025) and the SEE Science Center, just to name a few, underscoring the company's role in fostering innovation and community engagement.
Looking Ahead
A heartfelt thank you to our clients, partners, and incredible team -- you are the reason for SilverTech's success. We are charging ahead with exciting new launches, expanded services to include data and artificial intelligence (AI), brands, partnerships, and award recognitions. Stay tuned for more exciting announcements in the coming months.
