New Year, New Marketing: 7 Resolutions for Senior Marketers in 2024
BY: Erin Presseau | 12/7/23
As senior marketers, we're constantly navigating a dynamic landscape with ever-evolving technologies and consumer expectations. With a new year approaching, it's the perfect time to reflect and set ambitious goals to propel our organizations forward. Here are 7 resolutions for senior marketers to consider for 2024:
1. Use the Power of Personalization (finally!):
Data and Content: You’ve accumulated mountains of data. It's time to leverage it effectively. Invest in data cleansing and analysis, create high-quality content segments, and implement robust personalization strategies that cater to individual customer preferences. You’ve probably been talking about its importance for years in terms of customer value, it’s time to crawl, walk, run your way to taking action.
2. Explore AI with Confidence:
Safe and Effective Implementation: AI has the potential to revolutionize marketing, but ethical considerations and careful implementation are crucial. Explore AI solutions for tasks like ad targeting, content creation, and market analysis, prioritizing transparency and responsible use.
3. Get Smart About Martech:
Leverage Existing Technology: Audit your existing martech stack and maximize its potential. Identify overlaps and redundancies, integrate systems for seamless data flow, and prioritize user training to unlock the full value of your investments. Audit your ecosystem and align capabilities with short-term and long-term business goals.
4. Elevate Employee Communication:
Dynamic and Personalized Channels: Move beyond static intranets, employee newsletters or one-size-fits-all approaches. Utilize employee engagement platforms, personalized communication channels, and data-driven insights to tailor communication for diverse employee segments and foster a more connected and informed workforce.
5. Achieve Agility with Less IT Reliance:
Speed to Market with Automation: Empower your marketing team with self-service tools and automation capabilities to reduce dependence on IT resources. Streamline marketing workflows, automate repetitive tasks, and empower teams to move faster and respond to market shifts with agility. You want to work with IT as a partner, not as a roadblock. There are many new tools now that marketers can leverage to be more self-sufficient without needing to know any technical skills.
6. Demystify Analytics:
Actionable Insights from Data: Don't get lost in a sea of data. Invest in analytics platforms and tools that provide clear, actionable insights. Prioritize key performance indicators (KPIs) relevant to your business goals, and use data-driven insights to inform strategic marketing decisions. Utilizing tools such as GA4, Google Tag Manager or Insights by Sitefinity, you can dig deep into the data and get answers just by asking a simple question. #gamechanger.
7. Embrace Continuous Learning:
Stay Ahead of the Curve: The marketing landscape is constantly evolving. Whew, if you aren’t following the martech or digital industry everyday, you will surely miss something! Commit to continuous learning by attending industry events, conferences, and workshops. Explore new technologies, stay informed about emerging trends, and actively seek out knowledge to elevate your skills and remain at the forefront of the industry. Don’t forget that although working with a digital partner costs money, it also allows you and your team to remain focused on what you are good at and leaves the accountability on constantly keeping pace with the industry to those whose job it is to live it daily.
These resolutions represent some potential focus areas for senior marketers in the year ahead. By focusing on personalization, AI, martech optimization, employee communication, agility, data-driven decision-making, and continuous learning, we can unlock new opportunities for growth and engagement in the ever-changing digital landscape.
Hope to collaborate with many of you to help carry out your 2024 new year resolutions!