Digital Marketing

SERVICES

Digital Marketing & Advertising

We are a full-service digital marketing and paid media advertising agency that helps clients drive traffic, leads and customer retention. Our experienced marketing strategists deliver campaign ideas and optimizations that get top results.

Paid Media PPC

Paid Media & PPC

Let our experts create and place digital display, text and video advertising with hyper-targeted media options such as Google, Bing, Youtube, Facebook, LinkedIn, Instagram, Pandora and more.   

SEO

Search Engine Optimization

Gain better visibility in search engine rankings and drive organic (non-paid) traffic to your site, blog and landing pages with our on-site, off-site and local search strategies. 

Content Marketing

Content Marketing

Deliver content your audience is craving.  We’ll work with your subject matter experts to develop blogs, emails/social posts, and more that fuel your inbound marketing strategy and drive engagement. 

Email Marketing

Email Marketing

Whether you need help defining list segmentation strategies, crafting individual email content or creating, managing and delivering ongoing email campaigns, we’ve got you covered. 

Social Media

Social Media

We’ll help you create and manage a social media strategy that is tightly integrated with your other marketing and advertising activities.  Leveraging both paid and organic social opportunities, our team helps you grow and retain connections. 

Marketing Automation

Marketing Automation (MA)

Leveraging platforms like Hubspot, Pardot, Kentico, Sitefinity or Sitecore, our strategists can configure and manage marketing automation and lead scoring efforts from the ground up.  Marketing automation makes sure you stay in front of the right customers at the right time with the right message.

On-going Digital Marketing Optimization & Management

Using a combination of monthly data analysis, campaign monitoring and optimization techniques, our team knows the right digital mix to help you get positive compounding performance improvements.  

Our monthly retainer plans are customized to a client’s needs and budget. Below, we’ve outlined a few ways clients choose to work with us.  If you’d like us to put together a plan based on your unique needs, contact us to chat with one of our Digital Marketing strategists today. 

Get Started With Paid Media

Plans start at $3,000/month*

  • Competitive paid media analysis 
  • Keyword research (PPC and SEO) 
  • Bid and budget planning 
  • Strategic campaign plan 
  • Creative brief 
  • Campaign creation and configuration 
  • Retargeting 
  • GTM set up and container management 
  • Text and display ad creation 
  • Landing page 
  • Monthly reporting 

Kick-it-Up Plan

Everything in "Get Started" plus:

  • Landing page development & optimization
  • Look-a-like targeting 
  • Video editing (optimized for paid media placement)
  • On page search engine optimization  
  • A/B testing 
  • More

Lead Nurturing Plan

  • Marketing automation tool implementation
  • Lead generation and nurturing strategy  
  • Email marketing campaign development
  • Build automated workflows
  • Develop content (blog/social posts/emails)
  • Tracking and reporting set-up
  • Monthly report of findings and recommendations

Web Launch Promotion Plan

$6,500/one-time all-in flat fee**

  • Generate immediate traffic to your new site 
  • Includes $2,500.00 media spend 
  • 4-6 week campaign flight (varies based on targeting needs) 
  • Competitive paid media analysis
  • Strategy development and budget planning
  • Keyword research
  • Campaign set-up and implementation
  • Creative development
  • Monthly reporting
     

Web Content Personalization

  • Web personalization plan
  • Develop personas 
  • Identify website and campaign components for personalization 
  • Develop personalized content assets (4-6 assets monthly) 
  • Configure business logic for personalization 
  • Set tracking for content asset performance 
  • Monthly reporting and optimization 

*Does not include tool license or initial tool implementation, media spend (unless specified) or media commission. 

** This plan can be combined with other plans for ongoing campaign creation and management. 

CLIENT SPOTLIGHT

Felix Septic Service

Felix Septic Service Inc., one of New Hampshire’s largest and most prominent septic service providers, set out to grow their business through digital channels in an industry that typically relies on word-of-mouth referrals. Working together, SilverTech and Felix Septic developed and executed a plan to help increase traffic, leads, and new business from the website using a variety of marketing channels such as email, social media, SEO, and paid advertising.

FROM THE BLOG

Top 5 Reasons Your Financial Institution Should Be On YouTube

For our clients, YouTube has stood out as a top digital opportunity that your bank should be taking advantage of in 2019.  Here are 5 reasons why you should be on this major platform right now.

ON-DEMAND WEBINAR

Content Marketing: How to Write Great Content

In this on-demand webinar, we cover how to write content for the web and the best practices for connecting your content with your audience.

Download Our Content Strategy Whitepaper