CONNECTED TV & OTT
SERVING ADS ON STREAMING TV
Reach the millions of people who have broken up with their cable providers, opening up the opportunity for digital advertising on Connected TV (CTV) and Over-The-Top (OTT) media. OTT allows you to share your brand message effectively through streaming TV placements with the added benefit of dynamic retargeting. The SilverTech digital marketing team will help you determine a strategy for how to use CTV and OTT to achieve your campaign goals. We work hand-in-hand to determine your selected audiences, ad placements and campaign budgets, all the while reporting on the performance.
SOME OF THE MANY CONNECTED TV AND OTT PUBLISHERS INCLUDE:
MAKE STREAMING WORK FOR YOU
Connected TV and OTT offer advertisers another avenue to reach audiences where they spend their time – during TV shows, sporting events, video games, documentaries, and more. Put your brand in front of qualified audiences where their interests lie.CTV offers the targeting of digital advertising, with the lean-back experience of television. Our marketing team can create strategies and campaigns with 1st party targeting, contextual targeting, 3rd party audiences, geo-targeting, lookalike audiences, custom browsing audiences and retargeting audiences. This allows us to reach audiences across all stages of their decision journey.
CTV and OTT media offer opportunities to show ads and remain top of mind throughout the entire buyer’s journey. Video introduces your brand to new audiences, then display ads reinforce your brand message, and finally retargeting ads drive people to convert. Our partnership with the #1 DSP according to G2 allows us robust cross-device measurement solutions so we can track campaign success across all the channels and devices where they viewed your ads.
Similar to a traditional TV commercial, but increasingly more targeted. CTV and OTT get your brand in front of the right audience and increases consumer precept and makes you stand out above the competition and the desired choice when making their buying decisions.
