SEARCH AND GENERATIVE ENGINE OPTIMIZATION

Home
SEO/GEO

Rise to the Top: Mastering Traditional SEO and AI-Powered Search

When looking for a product or service on a search engine, a majority of users don't click beyond the first results page. The higher your page ranking, the easier it is to find and trust your business. Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) services are great for improving your organic rankings, local exposure, and strengthening the authority for your domain.

There are many factors that go into maintaining search rankings. These include page speed, site performance, absence of web crawler issues, user experience, content keyword strategy, meta information, backlinks, site trust and more.

Make sure your brand is top of mind in the digital landscape by continuously monitoring and managing your search and generative engine rankings. Our team of SEO/GEO experts are ready to help you put a strategy in place, provide ongoing optimization and real-time reports.

GEO: Your Strategy for an AI-First World

The search landscape is changing fast. With over 15 million people in the U.S. now using AI as their primary online search tool (a number expected to grow by 140% in the next three years) optimizing for this new paradigm is essential. We're helping our clients navigate this shift to Generative Engine Optimization (GEO) to ensure their brands remain at the forefront of this new era of search.

How It Works

Unlike traditional SEO, which earns a click on a search result page, GEO gets your content cited directly in the conversational answers from Google AI Overviews, ChatGPT and Perplexity.

Why GEO Matters for Your Brand

By becoming a trusted source for AI overviews, your brand builds authority and can capture valuable new audience engagement, ensuring your brand not only stays competitive but becomes a trusted source in the minds of consumers.

Technical Optimization Strategy

We optimize your site's structure with schema markup to help AI models understand your data. This technical foundation is critical for ensuring AI can accurately interpret and cite your content.

Content Strategy

We craft content to capture long-tail, question-based phrases that are common in voice and AI searches. This targeted effort builds authority and drives high-quality engagement in the new AI-powered landscape.

ENSURE YOUR VISIBILITY

A comprehensive SEO/GEO strategy is essential for making your website available to prospects looking for your business, products or services.

Whether you’re a brick-and-mortar retailer or you offer services to a specific geographic region, your website’s local visibility and online reputation are key components of a successful SEO/GEO strategy. We can advise you on your public listing strategy such as Google My Business, how to best manage reviews and social media engagement, and manage other signals and links back to your website.

We want to ensure your site, pages, and content are visible and easily findable by anyone searching. This includes evaluating your domain’s authority in the digital space, addressing any broken 404 pages, ensuring redirects are properly executed, and there’s a sound internal and external linking strategy to allow users to navigate and find the information they’re looking for.

Our team of strategists will perform technical site audits to ensure on-page components are following best practices and help work toward your business goals. This may include evaluating title tags, heading tags (H1, H2, etc.), image alt tags, meta titles, meta descriptions, and structured schema data.

Take your keyword strategy to the next level. With our comprehensive keyword research, we don’t just look at keywords your site is already ranking well for, but also ones that present new opportunities to increase your website traffic and generative engine visibility. We also identify keywords your competitors may or may not be ranking for so we can help you capitalize.

F&M Bank's GEO Journey

We implemented actionable GEO strategies to ensure F&M bank's content was visible and relevant, focusing on both technical and content-based optimizations. We continuously maintained their site to address technical issues and implemented organizational schema data, which is crucial for helping AI models understand businesses. On the content side, we identified non-branded, question-based keywords and built content around these long-tail phrases, which helped F&M Bank become a go-to source for the types of queries common in AI and voice search.

READ CASE STUDY

FROM THE BLOG

Marketing, Industry Updates

SEARCH AND GENERATIVE ENGINE OPTIMIZATION

Rise to the Top: Mastering Traditional SEO and AI-Powered Search

GEO: Your Strategy for an AI-First World

How It Works

Why GEO Matters for Your Brand

Technical Optimization Strategy

Content Strategy

GET AN SEO AUDIT

ENSURE YOUR VISIBILITY

F&M Bank's GEO Journey

Unlock Tactics for SEO Dominance: An Essential Guide for Your Marketing Plan

FROM THE BLOG

Rethinking Your Digital Ad Strategy: Reduce Risk and Platform Dependence

Is Your Marketing Agency Giving You the Transparency You Deserve?

HIPAA-Compliant Marketing Solutions You Should Know About