SilverTech is pleased to announce The Lead to Loyal™ Inbound Summer School, a 6-part webinar series to add some fun learning to your long summer afternoons. As the frontier of digital marketing rapidly expands, Lead to Loyal enables organizations to navigate and optimize the customer experience better than ever before. Inbound Marketing, a central tenet of Lead to Loyal, is one of the most successful approaches to marketing in the digital age. Being successful at Inbound Marketing is tough for the time-stretched marketer and small business owner.
Join us this summer and learn how to master the fundamentals of inbound marketing: content, social, and search engine optimization (SEO).
According to Gartner, properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. It’s no wonder then that Guy Kawasaki states that “if you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” Being of the latter, you know that your organization should be focusing more of its effort on Inbound, but proving ROI and gaining company-wide buy-in can be a challenge. Enter The Lead to Loyal Inbound Summer School.
Each webinar in the Lead to Loyal Inbound Summer School will run as a 30-minute interactive workshop. You will leave each session with useful templates, tools, and tricks to make your Inbound Marketing demonstrably more effective.
CONTENT MARKETING: HOW TO WRITE GREAT CONTENT
Originally aired on Thursday, June 22nd – Watch Now
In this session, we cover the fundamentals of writing great content for the web, from choosing what to write to developing the habits of a successful writer.
CONTENT MARKETING: PUBLISHING BEST PRACTICES
Originally aired on Thursday, June 29th – Watch Now
Once you’ve written a great piece of content that provides your audience value, how do you make sure it reaches them? In this 30-minute session, we’ll cover publishing best practices including documenting your content marketing strategy and establishing a simple approval process.
SOCIAL MEDIA MARKETING: HOW TO CHOOSE THE RIGHT SOCIAL NETWORK
Originally aired on Thursday, July 20th – Watch Now
Not every social network is right for every business. In this 30-minute session, we cover the questions you need to ask before jumping into the next network du jour. We also review the ideal type of posts for each of the major networks.
SOCIAL MEDIA MARKETING: GETTING THE MOST FROM PAID SOCIAL
Originally aired on Thursday, July 27th – Watch Now
With multiple channels and countless ways to target social ads, paid social can become a tedious drain of resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
SEARCH ENGINE MARKETING: SEO, LOCAL LISTINGS, & HOW TO BE FOUND ONLINE
Originally aired on Thursday, August 24th – Watch Now
According to Search Engine Journal, SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. But, they have to find you first! In this 30-minute session, we cover how to measure your success and optimize your online presence.
SEARCH ENGINE MARKETING: PPC BEST PRACTICES
Originally aired on Thursday, August 31st – Watch Now
Once you are on the path to optimizing your organic search engine listings, it’s time to amplify your reach. In this session, we discuss how to plan, set-up and optimize a pay-per-click campaign.
These sessions are designed for the time-stretched marketer and small business owner. Join us for one or all of the sessions.