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Digital marketing & advertising.

Digital marketing is all about finding and connecting with your audience online as they go about their daily lives. Prospects are searching, buying and sharing information everyday about products and brands like yours via digital channels. To grow your customer base and keep them engaged, you have to be in the right place at the right time with the right message – that's where we can help.
Paid Media

Paid media.

Digital advertising provides the opportunity to reach more of the right people at the right time. Our advertising specialists are Google Certified Experts and use strategically targeted and engaging text, display and video ads on Google, Microsoft (Bing), YouTube, Facebook, Instagram, LinkedIn and more to extend your reach, increase conversions and drive more business. Our media team is certified, seasoned and ready to go to bat for you.
SEO

Search engine optimization (SEO).

Our strategists know how to get and keep your site visible in the search rankings online and with voice search on smart devices. Factors that impact your score and position including content, architecture, site performance, mobile optimization, load time, local listings, online reputation management and more. We have tons of SEO success stories – just ask! Who doesn’t love the chance to show off?
Content Marketing

Content marketing.

The best way to start a conversation with customers is to deliver the content they crave. Let us help you develop content strategies, plans, delivery formats and messaging that fuels inbound, lead and marketing automation plans. The list of content you need is probably overwhelming, but with our help, the game plan of when and how to use it won’t be.
Email Marketing

Email marketing.

You’ve got mail. And lots of it! How do you break away from the clutter and stand out? Using personalized, timely and automated email strategies that put the right message in front of the right person at the right time, that’s how. Our experts know what messages break through the monotony and stay out of spam filters. This is not the time to go old school and send generic e-blasts. This is the time to get personal, follow best practices, test relentlessly, sharpen targeting and segmentation skills and form relationships.
Marketing Automation

Marketing automation (MA).

HubSpot, Pardot, Marketing Cloud, oh my! Even with marketers becoming more and more technical, Marketing Automation can still be intimidating. We are certified HubSpot and MA strategists that know how to leverage this technology to deliver timely, one-to-one personalized, proactive and persistent messages that win customers over.
Social Media

Social media.

Gain brand exposure to new audiences and new markets or reinforce and strengthen the brand to your existing fans and followers. Either way, you need a social media strategy that is tightly integrated with other marketing and advertising activities. Leveraging both paid and organic social opportunities, our team helps grow and retain connections through dozens of social media channels.
SilverTech staff have been professional and efficient, and have done an excellent job of looking out for our organization's interests and helping us see new opportunities.
REBECCA HARRIS, EXECUTIVE DIRECTOR
Transport NH

From the Playbook.

Digital Marketing & Advertising

Say Goodbye to This Google Ads Match Type

Google is changing how digital marketers manage search ads. For Search engine marketing (SEM) campaigns, Google is eliminating the broad match modifier match type over time and is expanding the capabilities of the phrase match type.
Digital-Marketing

Five Ways to Improve Paid Search (SEM) Strategies

As an ever-changing platform it is important to be proactive and adjust your campaigns. To help you get started, we have compiled five ways to help you boost your paid search strategy for the new year.
Playbook (Blog)

Facebook Live Guide

Engaging with your customers during this unprecedented time is crucial. But getting their attention can be difficult, especially in today's health crisis when all communication is being conducted from afar. So, how do you make your messages more personal and meaningful? We've got a solution that can help!

Contact us now to get started on your digital marketing & advertising.

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