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Digital marketing & advertising.

Digital marketing is all about finding and connecting with your audience online as they go about their daily lives. Prospects are searching, buying and sharing information everyday about products and brands like yours via digital channels. To grow your fanbase and sell out stadiums, you have to be in the right place at the right time with the right message – that's where we can help.
Paid Media

Paid media.

Digital advertising provides the opportunity to reach more of the right people at the right time. Our advertising specialists are Premier Google Certified Experts and use strategically targeted and engaging text, display and video ads on Google, Bing, YouTube, Facebook, Instagram, LinkedIn and more to extend your reach, increase conversions and drive more business. Our media team is certified, seasoned and ready to go to bat for you.

Search engine optimization (SEO).

Our strategists know how to get and keep your site visible in the search rankings online and with voice search on smart devices. Factors that impact your score and position including content, architecture, site performance, mobile optimization, load time, local listings, review and reputation management and more. We have tons of SEO success stories – just ask! Who doesn’t love the chance to show off?
Content Marketing

Content marketing.

The best way to start a conversation with customers is to deliver the content they crave. Let us help you develop content strategies, plans, delivery formats and messaging that fuels inbound, lead and marketing automation plans. The list of content you need is probably overwhelming, but with our help, the game plan of when and how to use it won’t be.
Email Marketing

Email marketing.

You’ve got mail. And lots of it! How do you break away from the clutter and stand out? Using personalized, timely and automated email strategies that put the right message in front of the right person at the right time, that’s how. Our experts know what messages break through the monotony and stay out of spam filters. This is no time to go old school and send generic e-blasts. It’s time to get personal, follow best practices, test relentlessly, sharpen targeting and segmentation skills and form relationships.
Marketing Automation

Marketing automation (MA).

HubSpot, Pardot, Marketing Cloud, oh my! Even with marketers becoming more and more technical, Marketing Automation can still be intimidating. We are certified HubSpot and MA strategists that know how to leverage this technology to deliver timely, one-to-one personalized, proactive and persistent messages that win customers over.
Social Media

Social media.

Gain brand exposure to new audiences and new markets or reinforce and strengthen the brand to your existing fans and followers. Either way, you need a social media strategy that is tightly integrated with other marketing and advertising activities. Leveraging both paid and organic social opportunities, our team helps grow and retain connections through dozens of social media channels.
SilverTech staff have been professional and efficient, and have done an excellent job of looking out for our organization's interests and helping us see new opportunities.
Transport NH

From the Playbook.

Digital Marketing & Advertising

What to Do the Next Time Facebook Goes Down

In March 2019, Facebook suffered the longest outage of its 15-year existence. Then again in July, all three platforms – Facebook, Instagram, and WhatsApp – were down for several hours for users in the United States and Europe.
Digital Marketing & Advertising

5 Digital Marketing Challenges the Higher Education Industry Faces

Digital marketing can be difficult to keep up with and higher education institutions face their own unique set of challenges. Your online presence is often the first impression you ever make with a potential student and that image can make or break their enrollment decision. Here are 5 common challenges you’ll need to overcome.
Digital Marketing & Advertising

Top 6 Product Updates Announced at Google Marketing Live 2019

Every year Google Marketing Live unveils its newest products and research they’ve conducted on digital marketing. This year, Google’s focus was on how to improve automation so that advertisers can better manage and measure their campaigns.

Contact us now to get started on your digital marketing & advertising.