USER EXPERIENCE DESIGN (UX/CX)
USER EXPERIENCE STARTS WITH KNOWING YOUR CUSTOMER
Our UX strategists and designers have three burning questions:
1. Who is your target audience?
2. What do they want/need?
3. How are they likely to behave as they make decisions?
This team's goal is to research and uncover the needs, motivations, hesitancies, fears, and desires of the audience. Whether the customer is internal, external, existing, or prospective, the goal of this team is to listen, observe, analyze, define and create what will ultimately provide the best digital experience.
Our UX strategy and design process begins in discovery and continues for the life of the project - even once your project is in development and testing.
OUR APPROACH
SilverTech's UX data-driven strategy and design teams collaborate to deliver the highest quality services. Each step informs the next until you know and have validated exactly what your customer wants.A persona is a fictitious character representing a segment of your customers to better help us cater your web experience to those audiences. Personas should be based on user research but can also involve some storytelling: it’s an “activity of empathetic role-play.” The user journey typically takes the persona and details a general path this segment of users may take to reach their specific online goals. Each is essential to building a digital experience strategy and a website that is user-focused.
USABILITY TESTING FOR CONTINUED PERFORMANCE
SilverTech's UX strategists provide a variety of user and usability testing methods to validate user behavior and site performance. A small example of some of the tools and testing services we provide include:
- Heat mapping
- Click testing
- Tree studies
- In-person and online focus groups
- Surveys
- Card sorting
We can test user perception, behavior, and frustrations, as well as the effectiveness of content, functionality, and design. Use these testing services as a benchmark, progress indicator, or validator of your web strategy. Contact us for more information about how we can help you to drive your decisions with data.
