Manchester, NH – August 29, 2018 – SilverTech is pleased to announce that Jeff Steblea, Senior Account Executive and Data Strategist, along with Christine Gallery, Senior Vice President Planning and Chief Strategy Officer of Emerson Hospital, will be speaking at the Society for Healthcare Strategy & Marketing Development (SHSMD) of the American Hospital Association Connections October 7th – 10th in Seattle, Washington.
The session, Trust, Transparency & Choice: Helping Future Healthcare Consumers through Digital Engagement, will take place on Tuesday, October 9th at 1:50pm. Professionals who attend will discover how to obsess over their customers by adopting a patient-focused initiative that creates a personalized, one-to-one experience that begins with trust and transparency, and results in speaking more effectively to the needs of a patient through the lens of a retail customer.
“I’m really excited to talk about the consumerization of healthcare and the mindset required to act on it. I think many organizations are overwhelmed by the topic and recent news like the Amazon, Berkshire Hathaway, and JPMorgan Chase healthcare venture. But there are concrete steps organizations can take to pivot and adapt, and I think the work that Emerson Hospital and SilverTech are doing together speaks to that” said Jeff.
Learn how to use digital personas to drive more well-executed decision-making while creating a leadership-supported, meaningful Digital Customer Interaction (DCIS). The session will inform SHSMD Connections attendees how to create personalized experiences in the same ways as Amazon by managing the expectations of a lead-edge digital initiative.
Founded in 1996 with a vision to deliver transformational growth through innovation, creativity, and technology, SilverTech, a Sitecore® Gold Partner, is best known for its website design and development, custom application development, Salesforce integration, and digital strategy work for some of the most forward-thinking companies in the nation. Learn more at silvertech.com.