DEREK BARKA
MEET DEREK
PARTNER, CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer at SilverTech, Derek defines and drives the agency’s technology vision—helping clients harness data, digital platforms, and emerging technologies to solve complex business challenges and build meaningful, lasting customer relationships.
Known for finding solutions to the toughest and most complicated technology challenges, Derek combines innovation with deep expertise across enterprise architecture, cloud infrastructure, custom development, and big data. He brings a security-first mindset and a sharp focus on privacy and compliance, enabling organizations to build secure, scalable, and future-ready digital ecosystems.
Derek serves as a strategic adviser to both SilverTech’s technology partners and clients. He works closely with platform providers—often consulting on product roadmaps—to ensure solutions align with real-world business needs and deliver maximum value. He also helps client organizations develop and execute digital roadmaps that make the most of their existing systems and data, integrating legacy technologies with modern platforms where and when it makes sense to drive growth, stay competitive, and support long-term success.
Throughout his career, Derek has played a key role in shaping the tools and platforms that power modern digital marketing. He is a recognized authority and thought leader in the martech space—recently named a Kentico MVP and Progress Sitefinity Champion. Derek holds numerous certifications, including Kentico Developer, Kentico Marketer, Sitefinity Developer, and Sitecore Developer.
SilverTech’s Approach to Empathetic Development with Kentico
By: Chad Campbell | 2/4/25
At SilverTech, we create solutions that truly resonate with users by understanding their needs and experiences, which ensures that the final product is not only functional but also user-friendly and aligned with the unique workflows of each client. Our strategists invest time to comprehend how our clients operate daily. This understanding allows us to customize our development process, ensuring that content management is simple and effective.
This is where our experience as a Kentico Partner comes into play. As a robust content management system (CMS) and digital experience platform (DXP), Xperience by Kentico is designed with both users and content managers in mind. Its user-friendly interface empowers marketers to create and manage content effortlessly, while its powerful features and functionality help teams streamline their workflows. With tools for personalization, automation, analytics, and the ability to facilitate seamless interactions with member portals, Kentico enhances the overall experience for both the end user and the content manager.
By integrating Kentico’s capabilities, we can equip marketers and content managers with the resources they need to excel in their roles. This not only boosts productivity but also enhances job satisfaction, allowing teams to focus on strategy and creativity rather than wrestling with cumbersome processes.
The Benefits for Content Managers are Substantial
Ease of use: Kentico’s user-friendly interface makes it simple for content managers to create, edit, and manage content without needing extensive technical knowledge.
Efficiency: Streamlined workflows and automation tools help content managers save time and focus on more strategic tasks.
Personalization: Advanced personalization features allow content managers to tailor content to different audience segments, enhancing user engagement.
Analytics: Built-in analytics provide valuable insights into content performance, enabling data-driven decisions.
Collaboration: Kentico supports collaborative work environments, making it easier for teams to work together on content projects.
Our Commitment
By prioritizing the needs of all stakeholders and leveraging tools like Kentico, SilverTech can create websites that not only look good but also function seamlessly for everyone involved. Our approach ensures that content management is straightforward and efficient, empowering our clients to succeed in their digital endeavors. By understanding and addressing the unique challenges and preferences of each client, we tailor our development process to deliver solutions that truly resonate with users and content managers alike.
