DEREK BARKA

MEET DEREK

PARTNER, CHIEF TECHNOLOGY OFFICER

As Chief Technology Officer at SilverTech, Derek defines and drives the agency’s technology vision—helping clients harness data, digital platforms, and emerging technologies to solve complex business challenges and build meaningful, lasting customer relationships. 

Known for finding solutions to the toughest and most complicated technology challenges, Derek combines innovation with deep expertise across enterprise architecture, cloud infrastructure, custom development, and big data. He brings a security-first mindset and a sharp focus on privacy and compliance, enabling organizations to build secure, scalable, and future-ready digital ecosystems. 

Derek serves as a strategic adviser to both SilverTech’s technology partners and clients. He works closely with platform providers—often consulting on product roadmaps—to ensure solutions align with real-world business needs and deliver maximum value. He also helps client organizations develop and execute digital roadmaps that make the most of their existing systems and data, integrating legacy technologies with modern platforms where and when it makes sense to drive growth, stay competitive, and support long-term success. 

Throughout his career, Derek has played a key role in shaping the tools and platforms that power modern digital marketing. He is a recognized authority and thought leader in the martech space—recently named a Kentico MVP and Progress Sitefinity Champion. Derek holds numerous certifications, including Kentico Developer, Kentico Marketer, Sitefinity Developer, and Sitecore Developer. 

Kentico MVP Badge         


 

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Sitefinity, Kentico, or Sanity.io: Ideal CMS Alternatives to Complex and Costly DXPs

2/5/25

As organizations continue to prioritize their digital presence, selecting the right Content Management System (CMS) is crucial for ensuring efficiency, scalability, and cost-effectiveness. Many businesses are discovering that alternatives like Sitefinity, Kentico, and Sanity.io offer flexible, modern, and cost-efficient solutions tailored to meet diverse business needs. Each platform delivers powerful features while avoiding unnecessary complexity and overhead.

Key Reasons for Switching

1. Cost Effectiveness

  • Lower Total Cost of Ownership: Sitefinity, Kentico, and Sanity.io generally have more affordable licensing and implementation costs compared to larger-enterprise level platforms such as Sitecore, making them ideal for organizations aiming to optimize their budget.
  • Flexible Pricing Models: Sanity.io offers a usage-based pricing structure, providing businesses with the flexibility to pay only for what they need.

2. Ease of Use for Non-Technical Teams

  • User-Friendly Interfaces: Sitefinity and Kentico offer intuitive, easy-to-navigate interfaces that empower non-technical teams to manage content without heavy reliance on IT.
  • Streamlined Content Management: Sanity.io’s structured content approach makes it simple to create, organize, and manage content across multiple channels.

3. Rapid Deployment

  • Faster Implementation: These alternatives are quicker to deploy, enabling businesses to go live and see results faster.
  • Developer-Friendly Architecture: Sanity.io’s API-first approach allows for seamless integration with existing tools and systems, reducing setup time.

4. Scalability and Performance

  • Right-Sized Scalability: Sitefinity, Kentico, and Sanity.io offer scalable solutions designed to grow with your business, without the complexity of larger enterprise-level platforms. With a globally distributed Content Delivery Network (CDN), these platforms ensure fast and reliable content delivery across geographies.

5. Multichannel and Multilingual Support

  • Multilingual Management: All three platforms provide robust tools for managing multilingual content, ensuring global consistency.
  • Omnichannel Delivery: A headless architecture supports seamless content delivery across websites, mobile apps, IoT devices, and more.

6. Strong Focus on Security and Compliance

  • Enterprise-Grade Security: Sitefinity, Kentico, and Sanity.io feature built-in security measures to protect sensitive data and ensure compliance with global standards. From GDPR to regional regulations, these platforms make it easy to adhere to legal and compliance requirements.

7. Marketing and Personalization Features

  • With built-in marketing features like automation, lead capture, and flexible personalization, these platforms integrate seamlessly with external marketing platforms, enabling tailored customer experiences with greater flexibility.

8. Flexibility and Customization

  • Custom Workflows: Limitless customizations are attainable with Sitefinity, Kentico, and Sanity.io. Stay ahead of the curve with flexible workflows for content creation and approval processes. These CMS platforms ensure your digital infrastructure is adaptable to future technology shifts, allowing you to easily integrate new tools.

9. Community and Support

  • Robust Support Networks: Sitefinity, Kentico, and Sanity.io provide excellent customer support and have active developer communities to assist with implementation and troubleshooting offering accelerated resolutions.

10. Avoid Over-Engineering

  • Right-Sized Solutions: Extensive features can often lead to unnecessary complexity for businesses with straightforward needs. Sitefinity, Kentico, and Sanity.io deliver powerful functionality without overloading teams with features they may not use.

By choosing Sitefinity, Kentico, or Sanity.io, your organization can benefit from modern, scalable, and cost-effective solutions tailored to your needs—without the extra complexity often associated with larger platforms. Feel free to contact us if you'd like to explore these options further or discuss how they could benefit your business.


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