VICE PRESIDENT, OFFICE MANAGEMENT
Since day one, Peggy has been a dedicated leader at SilverTech and has been a part of every triumph and challenge the agency has seen over two and a half decades. She has witnessed and supported SilverTech's growth from a small staff of 5 working to a thriving team of over 80 individuals working in multiple locations across the U.S.
Peggy seamlessly manages numerous key areas of our company, including office management, human resources, facilities and administration. Behind the scenes, Peggy ensures that everything runs smoothly, acting as the driving force that keeps everyone on track. Company events, employee onboarding, new office fixtures, internal policy, facility moves, benefit administration and key senior leadership decisions have Peggy’s imprint and impact. Peggy is truly instrumental in the past and future success of SilverTech.
5/23/25
Content is everywhere — websites, apps, marketing campaigns, chatbots, and more. Behind every piece of content that looks clean and well-organized is an intentional content model guiding how that content is created, stored, and displayed. Whether you are a developer, designer, marketer, or content strategist, understanding content modeling is essential to building scalable and effective digital experiences.
Content modeling is the process of identifying, organizing, and structuring all the distinct types of content an organization needs — and defining how these pieces relate to one another. Think of it as creating a blueprint for your content, much like an architect creates a blueprint for a building.
A content model breaks content down into content types, fields, relationships, and rules, ensuring that content is reusable, adaptable, and easy to manage across multiple platforms and channels.
Without a clear content model, content can become fragmented, inconsistent, and difficult to manage. Here’s why content modeling should be a cornerstone of your content strategy:
• Consistency: Ensures that content is structured uniformly across all platforms.
• Scalability: Makes it easier to add new content types or adapt to new channels without starting from scratch.
• Reusability: Allows content to be repurposed for different contexts (e.g., websites, apps, voice assistants).
• Collaboration: Helps designers, developers, and writers work from the same content blueprint, reducing confusion and errors.
• Future-proof: Prepares your content to be flexible and ready for future technologies and platforms.
1. Content Types
These are the different kinds of content you need, such as "Blog Post," "Product," "Testimonial," "Event," or "Author."
2. Fields/Attributes
Each content type has specific pieces of information (fields) associated with it.
• For a Blog Post, fields might include Title, Author, Publish Date, Body, Tags, and Featured Image.
• For a Product, fields might include Name, Description, Price, SKU, and Image.
3. Relationships
Content types often relate to each other.
• A Blog Post might have a relationship with an Author.
• A Product might be linked to multiple Categories.
4. Content Rules
These are constraints and guidelines that ensure content is created correctly.
• Example: "The Title field is required and has a 60-character limit."
• Example: "An Event must have a Date and Location."
5. Taxonomies and Tags
To classify and group content logically, you may define categories, tags, or custom taxonomies (e.g., genres for books).
• Content Strategists: Plan and organize content in ways that align with business goals.
• Designers: Know exactly what content elements are available to design for.
• Developers: Can build flexible and efficient content structures in CMS or headless CMS systems.
• Marketing Teams: Ensure consistent messaging and design across campaigns.
With the rise of headless CMS platforms like Sanity and Contentful and hybrid headless CMS platforms like Kentico and Progress Sitefinity, content modeling has become even more critical. Since content is decoupled from presentation, having a solid model allows you to reuse the same content across websites, mobile apps, and even IoT devices without reauthoring content.
• Start with a Content Inventory: Identify all content types and their variations.
• Think About Relationships: Map out how content pieces connect.
• Consider Reusability: Design models that allow content to be reused in multiple contexts.
• Involve Stakeholders Early: Collaborate with developers, designers, and marketers to ensure the model works for everyone.
• Document Everything: Create clear documentation so everyone understands the content structure.
A complex content model for a website ensures structured content management, facilitating scalability, personalization, and multi-channel publishing.
[Home Page] ---> [Services] ---> [Case Studies]
| | |
V V V
[About Page] <--> [Team] [Testimonials]
|
V
[Contact Page]
• GET /services – Get all services
• GET /services/{id} – Get a specific service
• POST /services – Create a new service
• PUT /services/{id} – Update a service
• DELETE /services/{id} – Delete a service
"id": 1,
"name": "Web Development",
"description": "Custom website development services.",
"category": "Development",
"icon": "https://cdn.yourbusiness.com/icons/web-dev.png",
"pricing": "Contact for Pricing",
"related_services": [2, 3]
Unlock the full potential of your digital ecosystem with SilverTech’s Content Modeling Solutions. Content modeling is more than just a technical task — it is a collaborative effort that ensures your content is consistent, flexible, and ready to meet user needs. Whether you’re managing a dynamic website, powering omnichannel marketing, or streamlining content governance, our expertly crafted models bring order to complexity.
A strong content model will set you up for success. We design flexible, future-proof structures that empower teams to create, manage, and distribute content seamlessly—reducing redundancies, improving searchability, and accelerating time-to-market. With SilverTech, your content isn’t just organized, it’s optimized for engagement, innovation, and business growth.
Ready to create a content model? Don’t delay! Get in touch to discover how SilverTech’s content modeling solution can make it happen.
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