APPLIED AI STRATEGIES

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DRIVE GROWTH WITH STRATEGIC AI BUILT ON YOUR DATA

The question isn't whether to use AI, it's how to use it effectively. SilverTech helps organizations turn their data into real business outcomes by putting AI and machine learning to work in ways that make a difference. This includes creating more personalized digital experiences, improving search and chat, and using predictive analytics to anticipate customer needs. With the right data strategy, you can leverage AI and machine learning to automate processes, uncover trends, and make smarter decisions at scale, today. It's not about chasing hype; it's about using the data you already have to work smarter and move your organization forward.

CORE CAPABILITIES

  • Data Modeling
  • Data Integration
  • AI Personalization
  • AI Analytics & Insights
  • Conversational AI
  • Site Search
  • Security Monitoring
  • Recommendation Engines
  • Custom AI & LLM Solutions
Independent Bank webinar cover image

LIVE CHAT: HOW AI-POWERED PERSONALIZATION TRANSFORMED INDEPENDENT BANK'S DIGITAL EXPERIENCE

Learn how Independent Bank transformed their digital experience with AI-powered search & personalization, achieving a 400% increase in business banking site traffic, 169% increase in total users, and 98% increase in sessions all in under 6 months.

DON'T JUST TAKE OUR WORD FOR IT

ADVANCING DIGITAL MATURITY THROUGH DATA AND MACHINE LEARNING

Fulton Bank partnered with SilverTech to elevate its digital maturity by unlocking the full potential of its first-party data. SilverTech merged demographic, transactional, and behavioral data with machine learning predictions to create dynamic, personalized web experiences. Using a phased approach, they delivered tailored journeys, targeted promotions, and next-best product recommendations. The enhanced data infrastructure now powers more intelligent, personalized engagement across all digital channels.

Robot hands holding mobile phone

GENERATIVE ENGINE OPTIMIZATION (GEO) VS. TRADITIONAL SEO: THE FUTURE OF SEARCH AND CONTENT STRATEGY

How does GEO align with SEO, and how does it differ? Check out our blog to find out how you should optimize your content for both traditional and AI-driven searches.

ARE YOU LEVERAGING YOUR DATA AND AI CAPABILITIES?

We can help you make the most of your data and today's AI capabilities. Ask us how you can get started today.

FAQs

AI-driven personalization analyzes customer data and behavior patterns to automatically deliver tailored content, product recommendations, and experiences to each visitor. SilverTech implements personalization engines integrated with your existing systems, trains models on your specific business context, and continuously optimizes performance to increase engagement and conversions across your digital channels.
Businesses use AI and machine learning to automate repetitive tasks, predict customer behavior, personalize marketing campaigns, improve customer service through chatbots, optimize pricing strategies, and uncover actionable insights from data analytics.
Conversational AI powers chatbots, virtual assistants, and voice interfaces that understand and respond to human language. Implementation involves integrating these tools for customer support, lead qualification, appointment scheduling, and 24/7 assistance. SilverTech develops conversational AI solutions trained on your specific business context and integrated with your existing systems.
AI-powered site search uses natural language processing and machine learning to understand user intent, handle misspellings, provide relevant results, and learn from user behavior. Effective implementation delivers personalized search experiences that improve conversion rates. SilverTech builds AI search solutions that continuously improve relevance across your digital properties.
Successful AI projects require quality data relevant to your objectives—customer transaction history, website analytics, CRM data, product information, user interactions, and behavioral data. SilverTech assesses your current data quality and availability, then designs a strategy that leverages existing data while identifying opportunities for enrichment where needed.

Kentico SaaS vs. Azure Hosting: Key Differences Explained

By: Derek Barka | 9/2/25

At SilverTech, we’ve had the opportunity to work with both Kentico Xperience SaaS and our established Azure hosting process.  We often get asked which one is preferred and if there are benefits to either.  Both approaches deliver secure, scalable, and high-performing digital experiences, but the way they handle deployments, content, and infrastructure is quite different.   We go into some technical detail in this article, but here are the top differences summarized:


 

1. Hosting Responsibility and Control

Kentico SaaS: Hosting and infrastructure are fully managed by Kentico. The SaaS portal provides a central place to handle deployments, backups, monitoring, and domain management. With Kentico SAAS, you have one vendor to work with for licensing and hosting.

Azure Hosting (SilverTech): We design and manage the hosting environment ourselves, using Azure best practices, Terraform automation, and DevOps pipelines to optimize infrastructure and deployments.  

Even with Kentico SaaS, we do recommend engaging in a managed services contract with SilverTech for 24/7 monitoring and response. That way, if the site goes down, we can pinpoint the issue and engage with Kentico support to get the site back up and running even in the middle of the night.


 

2. Deployment Process

Kentico SaaS: Deployments are package-based, moving code from Dev → QA → Production through the Kentico portal. API access makes it possible to integrate into CI/CD pipelines, though by default deployments also export content, which is very helpful for migrating content between environents, but does require careful oversight to avoid overwriting live updates.

Azure Hosting (SilverTech): Our process follows a structured branching and approval workflow, with pipelines for Dev, Stage, and Production. Blue/green deployments and automated rollback options allow for zero downtime releases.


 

3. Content Management Between Environments

Kentico SaaS: Built-in tools support syncing content between QA and Production. This simplifies the process but does require care to ensure the correct version of content moves forward.

Azure Hosting (SilverTech): Historically, content migrations required freezes and database restores, though newer features like Content Sync and the upcoming Page Sync are streamlining this process.  Improvements to Kentico Sync will help with content propagation for both SaaS and managed hosting.


 

4. Backups and Restores

Kentico SaaS: Backups are automatically created before every deployment, with additional options for manual backups, downloads, and one-click restores directly in the portal.

Azure Hosting (SilverTech): Backup and restore strategies are custom-designed for each environment, with fine-tuned schedules, retention policies, and automated failover options.


 

5. Downtime and Reliability

Kentico SaaS: Early deployments introduced short periods of downtime, but recent improvements have reduced this significantly. Zero-downtime deployment is on the roadmap.

Azure Hosting (SilverTech): Zero downtime is already standard practice through blue/green deployments and swap-based release processes.


 

6. Monitoring and Visibility

Kentico SaaS: Provides an intuitive dashboard with performance metrics such as CPU, memory, response time, and error logs.

Azure Hosting (SilverTech): Monitoring integrates with enterprise-grade tools, offering advanced visibility, alerting, and logging tailored to organizational needs.


 

7. Scalability and Security

Kentico SaaS: A fully managed platform built to scale automatically and provide enterprise-level security without requiring additional IT oversight.

Azure Hosting (SilverTech): Scaling and security are fully customizable, allowing infrastructure to be tailored to unique performance, compliance, and governance requirements.  SilverTech has standardized Web Application Firewall rules we use for all XbyK sites.


 

Which One is Right for You?

Kentico SaaS and Azure hosting each offer clear benefits—it comes down to what fits best for your organization.

Kentico SaaS is ideal for teams that want a fully managed platform, with simplified infrastructure management and content management with a single vendor.   Its also ideal for organizations with complex vendor onboarding as you are only dealing with one vendor.

SilverTech’s Azure Hosting is the right fit when advanced customization, zero-downtime deployments, and deep infrastructure control are priorities.  Our managed services also provide one less point of failure.  If the site goes down, we have full control and access to fix the issue.

Both solutions provide excellent performance, reliability, and security. The difference lies in how much control you want over the environment versus how much you prefer to offload to a managed service.


Meet the Author: Derek Barka

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