ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Named a 2026 Chief Marketer Agency of the Year
12/2/25
Bedford, NH — December 2, 2025 — SilverTech, a nationally recognized digital experience agency, is thrilled to announce that it has been named one of Chief Marketer’s 2026 Agencies of the Year, one of the most prestigious honors in the marketing and digital experience industry. This top distinction celebrates SilverTech’s exceptional innovation, measurable impact, and leadership in helping brands transform and elevate their customer engagement strategies.
Chief Marketer Agencies of the Year award is considered one of the most respected distinctions in the field, celebrating the top premier agencies that demonstrate unrivaled excellence across creative, digital, and technological disciplines. SilverTech’s selection highlights its leadership in digital transformation, commitment to customer-centric innovation, and proven ability to deliver meaningful results for clients across financial services, utilities, travel and tourism manufacturing, healthcare, and government.
“This recognition is a tremendous honor for our entire team,” said Nick Soggu, CEO of SilverTech. “For nearly three decades, we’ve focused on building digital experiences that create real and lasting value for our clients. Being named a Chief Marketer Agency of the Year validates our belief that strategy-led, technology-forward engagement drives transformative results.”
The recognition follows a year of accelerated momentum for SilverTech, as the agency continues to expand its leadership in AI-powered personalization, composable digital architectures, data-driven experience design, and advanced marketing technologies. SilverTech’s long-standing partnerships with platforms such as Kentico, Progress Sitefinity, Contentstack, and other leading digital experience platforms further strengthen its ability to deliver modern, scalable, and future-ready digital ecosystems.
“Earning Agency of the Year underscores the remarkable dedication and talent of our team,” added Jeff McPherson, Chief Growth Officer at SilverTech. “Our mission is to help organizations connect more effectively with their customers through AI-driven data, innovation, and meaningful digital experiences. This award is a testament to that mission and the measurable success we deliver.”
SilverTech’s Agency of the Year recognition reinforces its position as a trusted partner for organizations seeking to elevate their digital presence, modernize their digital ecosystems, enhance customer journeys, drive measurable results, and achieve sustainable growth through strategic and technologically advanced solutions.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers through measurable, modern, and innovative digital solutions. Founded in 1996, the national agency delivers an unexpectedly enjoyable client experience while solving complex business challenges through strategy, creativity, and technology. With offices in Bedford, NH, Indianapolis, IN, and Cleveland, OH, SilverTech sets the bar higher for smart, collaborative client partnerships.
Following its 2025 acquisition of Paragon Inc., SilverTech expanded its reach and capabilities, broadening its service offerings, deepening enterprise expertise, and creating new opportunities to deliver greater value and impact for clients. SilverTech’s full suite of services includes digital strategy and consulting, marketing, user experience and design, journey mapping, advanced web and AI application development, and data and technology integration. Together, the combined teams manage a diverse roster of clients including Allison Transmission, Nova Scotia Power, Drexel University, the State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, UGG, HOKA, and Mutual of Omaha.
Visit www.silvertech.com to learn more.
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