ADVIA CREDIT UNION

Services we provide:

  • Discovery
  • Digital Strategy
  • Content Analysis
  • Custom Integrations
  • UX/UI Design
  • Website Development
  • Hosting
  • Support


About Advia Credit Union

Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.

The Challenge

The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.

Goals for the New Site:

  • Improved navigation layout
  • Measurable enhancements
  • Increase time spent on the website
  • Meets brand standards with redesign
  • Increase overall visitors engagement
  • Increase content management efficiency

Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.

The Right Platform

SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.

DOWNLOAD FULL ADVIA CREDIT UNION CASE STUDY

RESULTS

13.58%
Increase in session duration
1,242%
Increase in self-service/locations pageviews
7,243.46%
Increase in self-service/contact-us pageviews
571.99%
Increase in certificate accounts pageviews

What Senior Marketing Leaders Should Care About in 2025

1/7/25

As we step into 2025, the stakes for senior marketing leaders have never been higher. For most in midmarket companies across banking, healthcare, energy, consumer goods and even government, the pressure to do more with less, manage increasingly complex tools, and deliver deeply personalized customer experiences is redefining the marketing playbook. Here’s what should be on your radar to ensure you’re not just keeping up but leading the charge.

Mastering Efficiency Without Compromising Impact

Budgets are tighter, and every dollar counts. The mantra for 2025 is simple: efficiency meets impact. This means leveraging fewer tools but using them to their fullest potential. The technology stack you’ve invested in should work as a cohesive unit, not as fragmented silos. Consolidate where possible and prioritize platforms that offer interoperability and actionable insights.

For example, integrating your CRM with marketing automation and/or both with your website CMS or analytics tools can unlock synergies that amplify your efforts. Less time toggling between systems means more time focusing on strategy and storytelling—the parts of marketing that drive real value.

Personalization: The Currency of Customer Loyalty

Today’s customers expect more than transactional relationships. Whether they’re banking clients, patients, energy consumers, or constituents, they demand interactions and online self-service capabilities tailored to their needs. But personalization doesn’t have to break the bank. Start small—use the data you already have to create segmented email campaigns, localized content, or predictive product recommendations. Then, once you've tested the waters, you can begin to leverage your website CMS platform or an external AI personalization platform to drive personalization across their entire web and digital experience.

AI and machine learning are no longer just buzzwords; they’re practical tools that can make personalization scalable. From chatbots that remember user preferences to dynamic website content, the possibilities are numerous - and it isn't as costly as you might think. The key is to prioritize relevance and authenticity in every touchpoint.

Retention and Acquisition: The Twin Engines of Growth

Retention is your growth multiplier. A loyal customer base not only sustains revenue but also powers your new business engine. In 2025, focus on retention by investing in customer success programs, proactive communication, and ongoing value delivery. Don’t wait for churn signals- anticipate needs and solve problems before they arise.

Simultaneously, your acquisition strategy should be a well-oiled machine, fueled by data-driven campaigns and innovative thinking. Combining these two forces—fired-up retention efforts and a streamlined new-business engine—is the recipe for sustainable growth in a volatile, fast-changing market.

The Path Forward

Marketing in 2025 isn’t about doing everything; it’s about doing things well and having access to the right resources - those that will help your team fill in the gaps and bring value.

Remember, the sooner you start, the sooner you will feel relief and see results.

Top Areas of Focus for 2025:

1. Efficiency: Consolidate your tools and processes for maximum ROI.

2. Personalization: Meet customers where they are with tailored, data-driven experiences.

3. Retention + Acquisition: Balance nurturing existing customers with attracting new ones for exponential growth.

As senior marketing leaders, our role is to navigate complexity with clarity, aligning our teams and strategies to deliver measurable outcomes. By leaning into these priorities, we can turn today’s challenges into tomorrow’s opportunities.

Let’s make 2025 the year we redefine what’s possible in marketing. The future is bright—and it’s ours to shape.

Categories:

Marketing

This website uses cookies in order to offer you the most relevant information. Please "Accept & Continue" for optimal site performance.