AMELIA ISLAND
Services we provided:
- User experience strategy
- Information architecture
- Digital brand & web development
- Kentico content management system
- Personalization
- On-going digital support
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DIGITAL SOLUTIONS AS DREAMY AS THE DESTINATION
Located just off the coast of Florida, Amelia Island is a mesmerizing travel destination that’s easy to reach and virtually impossible to forget. Their website, however, was none of those things. Amelia Island’s Tourist Development Council reached out to us to completely overhaul and enhance the online visitor experience that acts as their primary tourism marketing channel.
The first thing our team did to prepare was to head to the Island for a few days to absorb the vibe and get immersed in the essence of this amazing place. Yes, those are perks of the job #sorrynotsorry. It was easy to see what was missing from the web experience after being there: elegance, history, nature and culture – a multitude of unique characteristics and activities that cater to different types of travelers. One generic online experience was clearly not going to cut it.
Our team got to work and created a personalized, easy-to-use, spirit-encapsulating website that delivered relevant content to various traveler types based on their behavior or interests. Winner of the coveted Kentico Website of the Year for Best Travel Site, Amelia Island finally has an online destination worthy of itself.
THE RESULTS OF A FIVE-YEAR PARTNERSHIP WITH AMELIA ISLAND'S TOURIST DEVELOPMENT COUNCIL SPEAK FOR THEMSELVES
Although Amelia Island’s charm made it tempting to keep the place a secret, millions of visitors have been introduced to the elegance and beauty of this magical place through our work. Traveler tip: if you ever go, make sure to see the sea turtles!
RESULTS
Don't Just Take Our Word For it
SilverTech learned about our company, customers, and all aspects of the business, from all perspectives, by interviewing employees, conducting surveys and research, and visiting our stores. We were very impressed with the culmination of the planning and recommendations that were delivered to us at the end of the strategy phase.
