AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
Stay Ahead with Personalization: The Key to Gaining a Competitive Edge
4/30/25
Customers expect seamless and highly relevant online experiences. Personalization is a necessity in gaining a competitive edge. Businesses that tailor their digital interactions to individual users see higher engagement, increased conversions, and stronger brand loyalty. But achieving true personalization requires more than just inserting a first name into an email. It involves a deep understanding of user behavior, preferences, and data-driven insights to create experiences that feel intuitive and meaningful.
Customer Expectations are Evolving
Consumers expect real-time, relevant interactions tailored to their needs and preferences.
• AI-driven, hyper-personalized experiences are becoming the norm
• Companies are shifting from demographic-based segmentation to behavioral-based personalization
• Customers want more than static recommendations, they want predictive, proactive experiences
Why Personalization Matters
1. Enhanced Customer Engagement – Personalized content keeps users engaged by delivering relevant messaging, product recommendations, and dynamic web experiences tailored to their interests.
2. Higher Conversion Rates – By presenting users with content and offers aligned with their needs, businesses can drive more conversions and increase revenue by 15% or more.
3. Improved Customer Loyalty – When customers feel understood and valued, they are more likely to return, driving deeper engagement, fostering long-term brand loyalty, increasing lifetime value.
4. Optimized User Journeys – Personalization helps streamline the customer journey, reducing friction and making it easier for users to find what they need.
5. Competitive Advantage – Your competitors are already leveraging personalization to attract and retain customers. To stay ahead, businesses must implement robust personalization strategies.
How SilverTech Elevates Personalization
At SilverTech, we specialize in creating data-driven digital experiences that put the user first. Our team leverages cutting-edge personalization strategies, including:
Behavioral Tracking & AI-Driven Insights – We analyze user behavior to predict intent and deliver hyper-relevant content.
Dynamic Website Personalization – Our approach leverages real-time user interactions to dynamically tailor website content, delivering a custom personalized experience for every visitor.
Advanced Marketing Automation – We integrate personalized email campaigns, tailored landing pages, and automated nurture journeys to drive engagement.
Omnichannel Personalization – From websites to mobile apps, social media, and email, we ensure consistent and personalized messaging across all digital touchpoints.
Our Approach - Crawl, Walk, Run, Fly Your Way to Personalization
To start, we recommend leveraging your first-party data to build a foundation. Once the first-party data is informing your personalized content variants, then it is time to start leveraging other kinds of data such as inferred data. Next it is time to fully embrace your digital experience platform to manage your digital personalization and utilize artificial intelligence (AI) and machine learning (ML) to derive insights.
Ready to Elevate Your Digital Experience?
Whether you’re looking to refine your website’s personalization strategy or implement a fully integrated approach across your digital ecosystem, SilverTech can help. Our team of experts will work with you to create a tailored solution that enhances user engagement, increases conversions, and strengthens customer relationships. Get in touch with us today to learn how we can transform your digital experience with personalization!
