PAR, Inc.

About PAR, Inc.

PAR, Inc. is a leading publisher of psychological assessment products, dedicated to creating connections and changing lives in mental health, education, and workforce settings. PAR offers nearly 500 assessment instruments designed for clinicians, mental health professionals, school psychologists, special education personnel, counselors, HR directors, career counselors, and job seekers. With products offered in both physical and digital formats, an accessible and user-friendly website was a crucial factor for success.

Why PAR Chose SilverTech

In the first meeting between SilverTech and PAR, they stated their 10-year goal was to become “the ADP of psychological assessments.” This is a niche industry and to set themselves on a path toward achieving this goal, they needed a brand-new website.

SilverTech’s expertise in managing complex integrations and creating secure, user-friendly digital experiences made them the ideal partner for PAR. With experience in managing large-scale projects, migrating content, and designing intuitive user experiences, SilverTech has proven themselves to be the most qualified partner for this project. SilverTech was able to leverage Sitefinity’s flexibility and advanced features to tailor the website to PAR’s specific needs.

THE GOAL: A LARGE-SCALE WEBSITE REFRESH

PAR’s goals were centered around improving functionality, automation, and user-experience on their website and included the following:

• Improvements in user accessibility to ensure users can seamlessly access relevant and up-to-date information about PAR’s products and services.
• Efficiently maintain data management by eliminating manual intervention.
• Enable a smoother purchasing experience for users and reduce reliance on customer support for orders.
• Establish a more efficient and modern platform that could scale with future growth.

PAR’s vision for their new website prioritized creating an automated, integrated, and user-friendly experience that seamlessly aligned with their long-term business objectives. This forward-thinking approach established the foundation for streamlined data management, enhanced customer interactions, and a more efficient pathway for sustained organizational growth.